Select Comfort Partners With Fluid Music Canada's Trusonic(R) to Provide Custom Music Program for Retail Locations

    LA JOLLA, Calif., June 30 /CNW/ -- Fluid Music Canada's Trusonic, Inc.
(TSX: FMN), a leading provider of Internet-delivered music and messaging
services for retailers, today announced that Select Comfort Corporation
(Nasdaq:   SCSS), the nation's leading bed retailer, has chosen Trusonic to
provide it with a custom background music and messaging solution.

    Trusonic will develop a custom music program for Select Comfort for use
in its retail locations throughout the United States. Specifically tailored to
enhance the Select Comfort in-store experience, the music includes selections
from the Trusonic Artists' Ambient, Jazz, Vocals and World series of music.

    Lorne Abony, chief executive officer of Trusonic, said, "Trusonic is
excited to be partnering with Select Comfort, another leading national brand. 
Specifically, we're eager to work with Select Comfort to further enhance the
company's already high-quality customer experience."

    About Trusonic, Inc.
    As a leading provider of Internet-delivered business audio services,
Trusonic provides custom music and messaging to retail, hospitality and
general business environments in more than 100 countries.  Many of the largest
chains and boutique brands in the world trust Trusonic to enhance their brand
image at their locations. Trusonic has the largest library of Major Label and
Directly Licensed Artist music from which to create custom music programming
for its clients. Trusonic has delivered and validated through reports the
delivery of more than 1 billion in-store and on-hold messages across its audio
network.  Trusonic also provides complete audio system solutions, including
the Trusonic Media Player, through its national network of sales and service
locations. For more information, visit: or email Mark
Elfenbein at

    About Select Comfort Corporation
    Founded more than 20 years ago, Select Comfort Corporation is the
nation's leading bed retailer(1). Based in Minneapolis, the company designs,
manufactures, markets and supports a line of adjustable-firmness mattresses
featuring air-chamber technology, branded the Sleep Number(R) bed, as well as
foundations and sleep accessories. Select Comfort(R) products are sold through
its approximately 440 company-owned stores located across the United States;
select bedding retailers; direct marketing operations; and online. To learn
more about the Sleep Number bed, visit or

    (1) Top 25 Bedding Retailers, Furniture/Today, August 2008.


For further information:

For further information: Lorne Abony of Fluid Music Canada, Inc.,
+1-310-665-9878; or Gabby Nelson of Select Comfort Corporation,
+1-763-551-7460, mobile, +1-612-850-6784 Web Site:   

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