TORONTO, Sept. 26 /CNW/ - Toronto-based Segal Communications now has two
of the most visible and prosperous web brands on its client list.
Beginning October 1, 2008, eBay Canada will offer display advertising
opportunities on its popular Web site eBay.ca and Segal Communications has
been tapped to promote, develop and sell the advertising. Segal will also
manage the web auction site's display advertising and forge relationships
between advertisers and eBay.ca.
This partnership further strengthens Segal's reach in the new media
marketplace, where it already represents the social networking phenomenon
Facebook in Canada.
"Segal is building a dedicated sales team to run the eBay.ca account, and
we anticipate an excellent response from the marketplace at the news they can
now advertise on one of the Internet's most trafficked sites," says Rob Segal,
President and CCO of Segal. Bringing significant experience and leading the
new team is Jesse Cassaday, who was recently appointed Vice President of
On-Line Media Sales. Mr. Cassaday was most recently with Rogers Digital Media.
Founded in 1995, eBay is the World's Online Marketplace(TM), connecting
hundreds of millions of people around the world every day, empowering them to
explore new opportunities and innovate together. eBay does this by providing
the Internet platforms of choice for global commerce, payments and
communications. Since its inception, eBay Inc. has expanded to include some of
the strongest brands in the world, including eBay, PayPal, Skype, StubHub,
Shopping.com, and others. In Canada, eBay was visited by more than 9 million
Canadians in July 2008. (comScore Media Metrix, July, 2008).
Segal Communications, founded in 1994, is a member of the Draft FCB
family of agencies, which in turn is part of the Interpublic Group of
Companies (NYSE: IPG). Segal's client roster includes Sony PlayStation,
Unilever Canada, Virgin Mobile Canada, and (yellowtail) Wines amongst others.
For further information:
For further information: eBay - Andrea Stairs, Head of Marketing, (416)
969-2309, email@example.com; Segal - Rob Segal, (416) 588-8727,