Seeking Climate Leadership: 'Personal Ads' Beckon to Obama Ahead of Canadian Visit

    Running across North America, playful ads ask Obama to "sweep aside"
    Canada's tar sands - the dirtiest oil on earth. Ads run in New York Post,
    LA Times, Globe & Mail and others.

    TORONTO, Feb. 12 /CNW/ - Environmental group ForestEthics has placed "In
Search Of" personal ads in dozens of North America's largest newspapers in an
effort to highlight growing concern surrounding Canada's tar sands ahead of
President Obama's first trip to the country next Thursday.
    The ad buy, which includes purchases on both sides of the border, reads:
"Patriotic, busy, Chicago-Hawaiian man, must like basketball and know how to
do the fist bump. I saw you on TV. You said 'Yes we can' and talked about a
clean energy future. Meet me in Canada and we'll sweep aside the world's
dirtiest oil, the Tar Sands, and make sweet climate change solutions
    "Canada is desperately seeking climate leadership," said Merran Smith,
Director of Climate with ForestEthics. "President Obama has already shown that
he's serious about building a clean energy future while the Canadian
government is still missing in action."
    The ads come a week before Obama's first presidential trip to Canada,
where he is widely expected to discuss climate and energy issues with Canadian
Prime Minister Stephen Harper. Harper, a strong proponent of expanded Tar
Sands development, has proposed a North American Climate Pact and is likely to
seek special treatment for the tar sands, Canada's fastest growing source of
greenhouse gas emissions.
    "This tongue and cheek approach doesn't diminish the seriousness of the
issue," said Gillian McEachern, Senior Energy Campaigner with ForestEthics.
"Dirty tar sands oil truly is a 'fossil' fuel that has no place in North
America's green energy future. We're urging both governments to move quickly
towards a green economy and not give shelter to the tar sands."
    The ads cap a week of increasing pressure from environmental groups on
both sides of the border who are seeking to raise awareness of the tar sands
in the lead up to President Obama's visit to Canada.

For further information:

For further information: Gillian McEachern, Senior Energy Campaigner,
ForestEthics, (416) 938-6032

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