Second Ontario Energy Conservation Week Announced - Leadership Summit Kicks Off Drive for Provincewide Mobilization

    Interactive Website Launched to Share Ideas and to Commit to Saving

    TORONTO, April 23 /CNW/ - George Smitherman, Ontario's Deputy Premier and
Minister of Energy and Infrastructure and OPA CEO Colin Andersen formally
launched Ontario's second provincewide Energy Conservation Week at a
Leadership Summit held in conjunction with the Green Living Show today.
    The Summit gathered more than 200 business leaders from diverse sectors
to put a focus on conservation and to promote participation in the week-long
event, which takes place from May 17 to 23. This year's campaign builds on the
theme, "Count Me In!" Its goal is to gain a personal commitment to
conservation from as many Ontarians as possible.
    The Summit featured guest speaker, Emmy Award-nominated actor and
environmental activist, Ed Begley Jr., whose theme was: "Ontario: The Next
California." California is recognized globally as a leader in energy
conservation. Begley's message is that Ontario should be recognized for its
dedication to fostering a culture of conservation and its environmental
stewardship, as the province has embraced the most ambitious conservation
targets in North America.
    "Building a culture of conservation requires the efforts of all
Ontarians," said Minister Smitherman. "And taking steps to conserve energy,
whether around the home, at work or at school is simpler than you may think.
If we all take one or two actions, collectively, it will make a difference in
our efforts to reduce greenhouse gas emissions across the province."
    The 2009 website ( allows Ontarians to make
an online pledge to conservation, but also to share information about local
events and ideas on how to save energy. Visitors to the website can choose how
they conserve from a list of 100 energy saving ideas, interact through an
online forum, download resources, and more.
    "Ontarians use more electricity in the summer than any other time of
year," said Andersen. "May is an ideal time to think about what we can do to
save electricity during the summer-and all year-round. By saying 'Count Me
In!' and following through on our pledges, we all become leaders in saving
energy, fighting climate change and contributing to a better Ontario."

    Other key elements of the Leadership Summit:

    -   World Wildlife Fund Canada President and CEO Gerald Butts moderating
        a panel discussion on "The Good Life at Work," a new program which
        focuses on achieving greenhouse gas emission reductions.

    -   Toronto Mayor David Miller speaking to the City's leadership on
        energy conservation within city-owned properties and its commitment
        to assisting and rewarding leadership among decision-makers in other
        building sectors.

    -   OPA Vice President, Conservation Paul Shervill moderating a panel
        discussion on financing conservation and John Loucks, Chair of the
        Electricity Distributors Association, moderating another on the role
        local electricity distribution companies (LDCs) may play in fostering
        conservation in light of the proposed Green Energy Act, which is
        currently before a Standing Committee of the Legislative Assembly.

    Ontario's first provincewide Energy Conservation Week in 2008 inspired
creative involvement by many organizations and communities, with more than 175
events promoting energy-efficiency and savings.
    Energy Conservation Week 2009 is a provincewide initiative co-ordinated,
in partnership, by the Ontario Power Authority, The Ontario Ministry of Energy
and Infrastructure, the Independent Electricity System Operator, the
Electricity Distributors Association, Hydro One, the Association of
Municipalities of Ontario and the City of Toronto. The Leadership Summit was
organized in conjunction with WWF Canada, Toronto Hydro Corporation, BOMA
Toronto and with support from Black & Decker.
    The primary objectives of Energy Conservation Week are to raise awareness
and encourage broad participation in energy conservation across Ontario. For
this year's campaign, activities have been organized both in advance of the
Week and following it to encourage a growing and deepening commitment to
energy conservation and more efficient use of energy by Ontarians over the
long term. For more detailed information on Energy Conservation Week and to be
counted in, please visit the website:

For further information:

For further information: Ontario Power Authority, (416) 969-6307

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