Seasoned Business Development and Sales executive joins Standard Life - Anita Lieberman appointed Vice-President, Business Development, Group Savings and Retirement

    MONTREAL, April 20 /CNW Telbec/ - The Standard Life Assurance Company of
Canada today announced that Anita Lieberman has joined the Company as
Vice-President, Business Development, Group Savings and Retirement. Mrs.
Lieberman will be conducting business development initiatives across all
Canadian markets to continue to enhance Standard Life's strong position in the
group savings and retirement market.
    "We are pleased to welcome a professional who is renowned for her strong
customer focus, insightful strategic vision and entrepreneurial approach,"
said Claude Leblanc, Senior Vice-President, Group Savings and Retirement. "In
addition to strengthening current relationships with customers, consultants
and brokers, Mrs. Lieberman will develop new sources of business for us. She
will play a pivotal role in enhancing customer satisfaction and adding value
to our members and sponsors experience".
    A seasoned executive with 30 years of solid experience in the pension and
retirement market, Mrs. Lieberman has occupied several management positions at
some of Canada's leading insurance companies. Mrs. Lieberman will be based in
Toronto, Ontario.
    Standard Life has shown leadership in the group savings and retirement
market and is entirely committed to engaging members of all ages in retirement
planning. By offering a wide range of flexible and innovative solutions as
well as effective plan member communications, the Company clearly addresses
the needs of customers and intermediaries.

    About Standard Life

    With 10,000 employees globally, Standard Life plc is a major
international financial services group headquartered in Scotland. It provides
asset-managing services for retirement, investment and protection to some 6.5
million customers globally. It had C$278.3 billion in assets under
administration, as at December 31, 2008. It has offices in the United Kingdom,
Canada, Ireland, Germany, Austria, India, China and Hong Kong.
    The Standard Life Assurance Company of Canada is Standard Life plc's
largest operation outside the U.K., with 2,000 employees based in Montreal and
across Canada, serving more than 1.3 million Canadians, including group
insurance and pension plan participants.

    Standard Life plc has approximately 1.5 million shareholders worldwide,
including approximately 14,000 institutional and individual shareholders in
Canada. It has been trading on the London Stock Exchange since The Standard
Life Assurance Company demutualized in 2006. Standard Life plc is listed on
the FTSE 100, Europe's largest index, and on the FTSE4Good Index, which
identifies companies adhering to globally recognized corporate responsibility

For further information:

For further information: Ann-Marie Gagné, Standard Life, (514) 499-7999,
ext. 4600,; NOTE TO EDITORS: High-resolution
photo of Mrs. Anita Lieberman is available upon request.

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