Sears Unveils New Department Store in Hamilton

    New store located in the Hamilton Eastgate Shopping Centre offers a
    broader selection of merchandise in a large and more convenient location

    - Sears donates $10,000 to The Boys' and Girls' Clubs of Hamilton -

    HAMILTON, ON, Sept. 18 /CNW/ - Sears Canada Inc. (TSX: SCC) today
officially opened the doors to its new department store in Hamilton, Ontario.
The new 96,000 square foot store located in the Eastgate Shopping Centre at 75
Centennial Parkway North, will offer consumers a vast selection of merchandise
in a more convenient location.
    "We are thrilled to offer our large and loyal customer base in Hamilton
an even better shopping experience to enjoy," said Dennis Singh, Senior
Vice-President, Retail Stores, Sears Canada. "The new store a modern shopping
environment designed with our customers in mind."
    The new and improved Hamilton Eastgate store offers an easy-to-shop
interior with wide aisles, clear and bright sight lines, colour-coded
departments and convenient shopping carts, which allow customers to navigate
the store more quickly and easily.
    "Our objective with the new design is to accommodate the needs of our
customer and improve the Sears customer shopping experience," said Singh. "Our
new and store constitute not merely a new look, but a new Sears built on the
solid foundation of our unique strengths - exceptional customer service, broad
selection of quality merchandise, satisfaction guaranteed and trust."
    "Shoppers are in for an innovative shopping experience at the brand new
Sears Hamilton Eastgate store," said Cathie Weadick, Store Manager, Sears
Hamilton Eastgate. "They will find everything from family and home fashions to
major appliances and power tools, all housed within a unique shopping
environment with over 100 associates committed to providing exceptional
customer service."
    In celebration of the newly renovated store, Sears Hamilton will donate
$10,000 to The Boys and Girls Clubs of Hamilton. Additionally, Sears Hamilton
has a number of exciting events, entertainment and sales planned throughout
the weekend as part of its official unveiling celebrations with its valued
customers. Customers may obtain additional information in the store, including
a list of special events.
    The Sears Hamilton Eastgate store is open Monday to Friday from 9:30 a.m.
to 9:00 p.m., Saturday 8:00 a.m. to 6:00 p.m., and Sunday 11:00am to 5:00pm.

    Sears Canada is a multi-channel retailer with a network of 197 corporate
stores, 182 dealer stores, 47 home improvement showrooms, over 1,800 catalogue
merchandise pick-up locations, 106 Sears Travel offices and a nationwide home
maintenance, repair, and installation network. The Company also publishes
Canada's most extensive general merchandise catalogue and offers shopping
online at

For further information:

For further information: Cathie Weadick, Store Manager Hamilton
Centre/Eastgate, (905) 545-4741 ext 400; Eliana Cugini, Corporate
Communications, (416) 941-4426,

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