Sears Delivers Fresh Lobster From Canada's East Coast to Consumers Homes Across the Country



    Sears Canada Launches exclusive Venture with Clearwater Seafood Limited
    Partnership

    TORONTO, Aug. 28 /CNW/ - Sears Canada Inc. (TSX: SCC) announced today the
launch of its joint venture with Clearwater Seafoods Limited Partnership.
Sears Canada customers will now be able to order fresh, premium maritime
lobster and other specialty seafood packages online at www.sears.ca.
    "This initiative allows us to offer our customers non-traditional
products and the opportunity to purchase items not readily available in their
community," said Richard Brown, Senior Vice-President & Corporate Development
Officer, Sears Canada Inc. "We are pleased to be working with Clearwater
Seafood Ltd., a leader in the global seafood industry to bring our customers
premium seafood through our premier online shopping destination, sears.ca."
    Specialty seafood packages designed exclusively for Sears Canada
customers will only be found at www.sears.ca. Customers will be assured that
when they order hardshell lobster from sears.ca, they will receive premium
lobster and seafood that is harvested at peak quality. All lobster and seafood
packages will be shipped directly to the customer's home, with a guaranteed
delivery by end of day, 5 p.m. local time. Deliveries are available Tuesday
through Friday, with 48 hours notice required prior to delivery date. No
delivery service is available on Federal, Provincial, or Municipal holidays.
    "This is a very exciting venture for us," said Colin MacDonald, CSLP
President & CEO. "It allows us to offer a unique selection of seafood packages
distinctly designed for Sears Canada's customer base. Sears is a well
respected retailer and a partnership we value. And like Clearwater, they are
committed to offering their customers an unmatched merchandise assortment
backed by exceptional customer service."
    For more information, or to order a specialty seafood package, please
visit www.sears.ca for more details.

    Sears Canada is a multi-channel retailer with a network of 196 corporate
stores, 179 dealer stores, 61 home improvement showrooms, over 1,800 catalogue
merchandise pick-up locations, 106 Sears Travel offices and a nationwide home
maintenance, repair, and installation network. The Company also publishes
Canada's most extensive general merchandise catalogue and offers shopping
online at www.sears.ca.




For further information:

For further information: Eliana Cugini, Sears Canada Inc., (416)
941-4426, ecugini@sears.ca


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