Sears Canada Selects TBWA as Advertising Agency of Record

    TORONTO, Oct. 4 /CNW/ - Sears Canada Inc. (TSX: SCC) announced today that
it has selected TBWA as its advertising agency of record. TBWA will work with
the Sears executive team to develop a revitalized branding program across
Sears many marketing touch-points including television, radio and print
    "This is an important component of Sears overall strategy to become more
relevant with Canadian consumers," said Dene Rogers, President and Chief
Executive Officer, Sears Canada. "We are looking for TBWA to help us build
lifetime relationships with our customers and demonstrate the infinite ways we
can help improve their lives through the products and services we offer."
    "We selected TBWA after an extremely rigorous and intense search process
that included several leading agencies in Canada," added Lauren Moir, National
Manager, Corporate Brand and Creative Marketing.
    "We are very excited to be embarking on a renewed brand vision with TBWA
as our strategic partner."
    "TBWA is thrilled to have been selected by Sears and eager to get
started," said Jay Bertram, President of TBWA Canada. "No other brand is more
trusted than Sears in Canada, and we are looking forward to working with Sears
to continue building an exciting and desirable stand-out brand in today's
crowded, competitive retail marketplace."

    Sears Canada is a multi-channel retailer with a network of 196 corporate
stores, 179 dealer stores, 61 home improvement showrooms, over 1,800 catalogue
merchandise pick-up locations, 106 Sears Travel offices and a nationwide home
maintenance, repair, and installation network. The Company also publishes
Canada's most extensive general merchandise catalogue and offers shopping
online at

    TBWA\ Worldwide ( creates disruptive ideas for global
clients, including Absolut, adidas, Apple, Beiersdorf, Henkel, Infiniti, Mars,
McDonald's, Michelin, Nissan, Samsonite and Sony PlayStation. TBWA\ was named
Adweek's 2006 "Global Agency of the Year" and is one of the fastest growing
top-ten global agency networks. TBWA\ has 258 offices in 75 countries, and
approximately 9,700 employees worldwide.

For further information:

For further information: Contact for Media: Vincent Power, Sears Canada,
Corporate Communications, (416) 941-4422,; Jay Bertram, TBWA
Canada, (416) 260-4042,

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