Sears Canada launches the Sears Water Appliance Program (SWAP)

    SWAP helps homeowners save money and reduce their carbon footprint

    TORONTO, Sept. 4 /CNW/ - Sears Canada Inc. (TSX: SCC) today announced the
launch of Sears Water Appliance Program (SWAP), the latest environmental
initiative actioned by the Company in their efforts to establish sustainable
practices in the communities in which they operate. SWAP makes the practice of
removing and disposing of inefficient water softener units carbon neutral to
provide Canadians with a way to reduce emissions of greenhouse gases in the
environment while replacing their equipment with more energy-efficient
    "Sears Water Appliance Program makes sense for Canadians, offering
customers a convenient means of upgrading their inefficient or broken water
softeners through a program that also offers positive environmental benefits,"
said Dene Rogers, President & CEO, Sears Canada Inc. "For every water softener
that is 'SWAPed', Sears will handle the removal of the old unit from the
customer's home, install a Kenmore model with a high-efficiency adapter, and
provide a rebate form for the associated removal fee to a maximum of $50.
Customers will not only save on the removal fee but be able to reduce energy
costs related to water softening in their home."
    A national program, SWAP encourages homeowners to upgrade their older
water softeners, such as those models with water timers that cannot measure
water consumption, to a new Kenmore(R) Ultrasoft water softener model that
uses an ENERGY STAR(R)-qualified adapter. Using a water softener reduces the
buildup of minerals in the pipes and the amount of soap required for daily
tasks like washing dishes. This keeps the water treatment system in the home
healthy and results in a reduction in energy use that benefits both the
household budget and the environment.
    Carbon is added to the atmosphere from the removal and disposal of each
old water softener. With SWAP, the carbon that is added to the atmosphere is
subtracted through Sears purchase of 'carbon offsets' -credits for emission
reductions - making the process of removing and disposing of water softeners
carbon-neutral. The carbon offsets generated by the SWAP program will be
invested in a forest restoration project in Canada.
    "Improved appliance performance and lifespan, less energy consumption,
and the reduced demand for soap are key benefits for our customers" continued
Mr. Rogers. "SWAP is another way Sears is continuing its commitment to grow
its offering of eco-products and services and make it easy for customers to go
    SWAP is available for in-store purchases of Kenmore water softeners from
Sears department stores across Canada where water softener installation is
offered. To see if water softener installation is available in your area call
1-800-4 MY HOME or your local Sears department store. Customers wishing more
information on SWAP can visit
    To further assist customers, homeowners can affordably finance their new
water softeners when they use their Sears Card or Sears MasterCard. See store
for details.

    Sears Canada Named NRCan's 2009 ENERGY STAR Retailer of the Year

    Sears Canada won the prestigious "ENERGY STAR Retailer of the Year" award
from Natural Resources Canada in 2009. This is the second year in a row that
Sears Canada has received this award for excellence for promoting
energy-efficient products and the third time overall, having won the award in
its inaugural year, 2003.

    Sears Canada is a multi-channel retailer with a network of 196 corporate
stores, 193 dealer stores, 41 home improvement showrooms, over 1,800 catalogue
merchandise pick-up locations, 108 Sears Travel offices and a nationwide home
maintenance, repair, and installation network. The Company also publishes
Canada's most extensive general merchandise catalogue and offers shopping
online at

For further information:

For further information: Contact for Media: Eliana Cugini, Sears Canada
Inc., (416) 941-4426,

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