Sears Canada Distributes Millions of Reminders to "Switch Off" during Earth Hour

    TORONTO, March 27 /CNW/ - Sears Canada Inc. (TSX: SCC) is sending out
millions of reminders to its customers to turn out their lights! Sears is
participating as an official business supporter of Earth Hour, a global World
Wildlife Fund (WWF) initiative which began as a single-city event in Sydney,
Australia last year and which has become a global movement in 2008. Earth Hour
encourages people to turn off their lights for one hour between the hours of
8:00 p.m. and 9:00 p.m. local time on Saturday, March 29, 2008, as a way to
inspire the world to take action on climate change.
    Sears has placed an "Earth Hour" banner on the front page of its "Extra
Sale" flyer for this coming weekend. The flyer will be released in most
markets on Friday, March 28th, and the Earth Hour message will be a timely
reminder to Canadians who wish to participate in this worthwhile cause.
    "Sears is an enthusiastic participant and business supporter of Earth
Hour," said Dene Rogers, President and Chief Executive Officer, Sears Canada
Inc. "As well as the millions of impressions we hope to make on Canadians
reading our flyers regarding this innovative initiative, we have also placed a
message regarding Earth Hour on our shopping website, With over
30 million visits every year, we are confident that the reminder to "switch
off" will be seen by many energy-conscious Sears customers and we trust this
will help the success of the Canadian effort to support the global movement."
    Sears will be turning off all non-essential lighting in non-customer
areas and reducing the lighting on its selling floors for the hour, thereby
doing its own part to reduce energy while keeping customers safe while they
shop. Signs will be placed in stores to explain to customers why the lighting
is being dimmed during the Earth Hour time frame. Stores which are already
closed will have all lights turned off except for those that are required by
law for security or safety purposes, or that are linked to emergency lighting.
    Participation in initiatives such as Earth Hour is part of a broad
commitment on the part of Sears to increase energy efficiency. Sears has taken
other steps to reduce its consumption across the country. In 2007, for
example, installation of variable frequency drives (VFD) on HVAC fan motors in
some stores and the replacement of higher-wattage fluorescent lighting meant
significant energy reductions for our environment and cost savings for the
Company. Sears was nominated by BC Hydro for a Power Smart Excellence Award
for its efforts in reducing energy consumption during the year.

    Sears Canada is a multi-channel retailer with a network of 197 corporate
stores, 183 dealer stores, 51 home improvement showrooms, over 1,800 catalogue
merchandise pick-up locations, 106 Sears Travel offices and a nationwide home
maintenance, repair, and installation network. The Company also publishes
Canada's most extensive general merchandise catalogue and offers shopping
online at

For further information:

For further information: Contact for Media: Vincent Power, Sears Canada,
Corporate Communications, (416) 941-4422,

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