Sears Canada and The Salvation Army Blanket the Country

    TORONTO, Jan. 31 /CNW/ - In many cities across Canada, winter weather
warnings are in effect and Sears Canada is offering some relief from the cold
for those who suffer the most. Sears Canada and The Salvation Army have
partnered together in a nationwide, community-based campaign to provide
blankets to the homeless in cities across the country.
    "There is a need for supplies to help those less fortunate when this kind
of weather impacts our communities and Sears is pleased to be able to help,"
said Dene Rogers, President and CEO, Sears Canada Inc. "We are proud to
provide support to the communities in which we do business."
    The fleece blankets will cover a considerable area, being distributed by
The Salvation Army, in cooperation with Sears, to the homeless in 24 cities
across the country. Blankets were shipped to each participating city according
to need as prescribed by The Salvation Army.
    "The Salvation Army is very grateful to Sears Canada for their generous
donation," says Graham Moore, Territorial Secretary for The Salvation Army. "A
blanket is a meaningful contribution that provides warmth on a cold night. It
represents hope and it shows that society cares for those that often remain

    About Sears Canada

    Sears Canada is a multi-channel retailer with a network of 196 corporate
stores, 182 dealer stores, 57 home improvement showrooms, over 1,800 catalogue
merchandise pick-up locations, 106 Sears Travel offices and a nationwide home
maintenance, repair, and installation network. The Company also publishes
Canada's most extensive general merchandise catalogue and offers shopping
online at

    About The Salvation Army

    The Salvation Army is an international Christian organization that began
its work in Canada in 1882 and has grown to become the largest
non-governmental direct provider of social services in the country. The
Salvation Army gives hope and support to vulnerable people today and everyday
in 400 communities across Canada and 111 countries around the world. The
Salvation Army offers practical assistance for children and families, often
tending to the basic necessities of life, provide shelter for homeless people
and rehabilitation for people who have lost control of their lives to an

    News releases, articles and updated information can be found at

For further information:

For further information: Media Contact: Andrew Burditt, Territorial
Public Relations Director, The Salvation Army, (416) 845-8231,

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