Sears Canada and Scouts Canada Join Together to Plant 250,000 Trees Across Canada

    TORONTO, April 16 /CNW/ - Sears Canada Inc. (TSX: SCC) announced today
that it has joined forces with Scouts Canada to raise funds and awareness for
Scoutrees, a program which involves 25,000 youth in an effort to plant
approximately 250,000 trees across Canada this year. During Sears Days, Sears
biggest sale event of the year, customers can contribute to Scoutrees in two
ways. At the point of sale, customers can either round up their bill to the
next dollar amount with donations going to Scouts Canada to buy trees or
customers can redeem Sears Club points which will see one tree planted for
each 500-points redeemed.
    Sears department stores across the country will host a local Scout group
during Sears Days, on either Saturday, April 18 or Saturday, May 2. Customers
will have the opportunity to join youth and leaders as they participate in
environmental activities, songs and games. Customers can check with their
local store for in-store promotion details in their area.
    "Sears is very proud to be part of a program that has planted more than
75 million trees since its inception," said Dene Rogers, President and Chief
Executive Officer, Sears Canada. "Fundraising for Scoutrees is a natural for
Sears. First of all, we have been long-time supporters of Scouts Canada as
part of our community investment after-school program support. Secondly, we
add Scoutrees to the growing list of activities with which Sears is involved
to help improve our environment. Our customers have always been generous
during in-store fundraisers and we trust this will be a successful endeavour
for Scouts Canada during our biggest sale event of the year."
    "This is a great initiative," says Rob Stewart, Executive Commissioner
and CEO for Scouts Canada, who says he's excited to be joining in this venture
with Sears. "Scoutrees is only one of many Scouting activities youth can
undertake to show their concern for the environment, but it's a phenomenal
program. Other initiatives include activities around climate change, emergency
preparedness, world conservation and assisting third world community
development projects." With close to 100,000 co-ed members from all provinces
and territories across the country, Scouting focuses on programs that embody
healthy active living and leadership in addition to programs designed to
develop sound environmental ethics.
    Sears is also taking significant steps in helping Canadians improve the
environment by providing products and solutions that reduce energy and save
money, such as high-efficiency heating and cooling products, windows,
drain-water heat recovery systems and tankless water heaters. Sears sells over
$600 million of ENERGY STAR(R) major appliances and installed home products
and was named 2008 ENERGY STAR Retailer of the Year by Natural Resources
Canada. Sears also has made improvements in the energy efficiency of its own
buildings and was awarded the BC Hydro PowerSmart award for Outstanding Energy
Efficiency Project in 2008 and won Natural Resources Canada's ecoENERGY 2007
Building Award for energy efficiency.
    A tree planted in Canada absorbs between a half tonne and one tonne of
carbon during its life. Planting four to five trees a year roughly offsets the
carbon from a Canadian driving his or her car. Thanks to youth planting trees
as part of their Scouting program and leaders volunteering their time, a
donation to Scoutrees is an effective means of getting more trees planted.

    Sears Canada is a multi-channel retailer with a network of 198 corporate
stores, 190 dealer stores, 43 home improvement showrooms, over 1,850 catalogue
merchandise pick-up locations, 106 Sears Travel offices and a nationwide home
maintenance, repair, and installation network. The Company also publishes
Canada's most extensive general merchandise catalogue and offers shopping
online at

    Scouts Canada, the country's leading youth organization, offers fun and
exciting programs and adventure for boys, girls and youth ages 5 to 26.
Through our recreational, social, environmental, and community development
programs, Scouting teaches youth about the active role they can play in
helping to create a better world. More than 76,000 young people enjoy Scouts
Canada's programs which are provided by close to 23,000 caring and dedicated
volunteers. We are members of the World Organization of the Scout Movement
(WOSM) which has grown to 28 million members in 217 countries and territories.

For further information:

For further information: Scouts Canada Contact for Media: Lisa Nowlan,
Director of Communications, Scouts Canada, (613) 224-5134 ext. 271,; Sears Canada Contact for Media: Vincent Power, Sears
Canada, Corporate Communications, (416) 941-4422,

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890