Sean John Names Dawn Robertson President

    NEW YORK, Aug. 4 /CNW/ - Sean John, the world's fastest growing line of
sportswear for men, has announced Dawn Robertson as its new president,
effective immediately. In this role, Robertson will work directly with Sean
"Diddy" Combs, founder and chief executive officer, and will be responsible
for all areas of Sean John operations.
    Robertson, a widely respected apparel industry executive most recently
served as president of Old Navy where during her two-year tenure, she
repositioned and stabilized one of the largest specialty companies in the
world. Previously, Robertson was managing director of Australia's leading
department store, Myer, where she developed and executed new strategies,
enhancing the image and profitability of the department store. Before Myer,
Robertson served as president and chief merchandising officer of Federated
Direct, a division of Federated Department Stores overseeing the online and
catalog businesses for Macy's and Bloomingdale's. She has also held senior
positions at Federated Merchandising Group and the May Company.
    Sean "Diddy" Combs said, "We are very excited to have Dawn join the Sean
John team on the eve of our 10 year anniversary. As the new president, she
will help continue the dynamic growth and expansion of our brand. Her
experience in fashion retail is a great asset to the Sean John brand."
    Dawn Robertson said, "This is a great opportunity and exciting challenge.
Sean's marketing genius combined with his design inspiration creates enormous
value in the Sean John brand. Our plan is to build this brand into an
international powerhouse."

    Sean John, a privately held company, was created by music icon and
producer Sean "Diddy" Combs and made its fashion debut with a men's sportswear
collection for the spring 1999 season. In 2004, Sean "Diddy" Combs for Sean
John was honored by the Council of Fashion Designers of America as Men's Wear
Designer of the Year. With annual retail sales in the United States of over
$525 million, Sean John is sold in better department and specialty stores
across the country, as well as select retailers around the world. In 2006 Sean
John, in partnership with Estee Lauder Companies, launched its signature men's
fragrance, Unforgivable, which remains one of the highest selling men's
fragrance in department stores in America. Its feminine counterpart launched
in the fall of 2007 and continues to be in the top 20 best selling scents in
the category. Sean John returned to the runway during New York City's Fashion
Week for the Fall 2008 season.

For further information:

For further information: Hampton Carney,, or TJ
Allers,, both of Paul Wilmot Communications for Sean
John, (212) 206-7447 or fax: (212) 206-7557; or Sharon Schoenberg of 2.25
Strategies for Dawn Robertson, (212) 319-0662,, Web

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