Seagate Ups the Ante With New Storage Options for Digital Video Recorders

    The world's leading DVR hard drive now offers up to one terabyte - as
    consumers crave more storage for home media

    SCOTTS VALLEY, Calif., Sept. 6 /CNW/ - Seagate Technology (NYSE:   STX)
today announced that the fourth generation of its DB35 Series(TM) Hard Disc
Drives -- the world's best-selling drive for digital video recorders (DVRs)
and home media centers -- has now reached a terabyte of capacity in a single
drive, now allowing DVRs to capture up to 200 hours of exciting HD television.
Through its significant research and development efforts, Seagate has created
the world's most advanced hard drive for recording and playing audio/video
content, with the new Seagate DB35.4 family representing the next evolution of
storage for home media.
    Consumers continue to drive changes in the way entertainment is
distributed and enjoyed, and the entertainment ecosystem is responding with
new ways of delivering convenience, choice, and control. Digital video is now
available through many channels worldwide, including cable and satellite TV,
digital broadcast, IPTV, Internet streaming and download outlets, and mobile
networks, to name a few. As a result, consumer demand for storage continues
unabated, particularly with HDTV's rapid global adoption. Today's announcement
furthers Seagate's leadership in meeting this demand for both the consumer's
digital content hub -- the home -- and for mobile content on mobile devices,
in automobiles, and virtually anywhere. Seagate's expertise in delivering
storage products optimized for digital entertainment has resulted in the
world's DVR manufacturers awarding Seagate a global market share approaching
    "Today's consumer is no longer asking whether they need hard drive
storage for their digital content - they're asking us how much we can
deliver," said Patrick King, senior vice president and general manager of
Seagate's Consumer Electronics Business Unit. "Today's announcement furthers
Seagate's leadership in meeting the demands of the consumer's digital content
hub, by offering the highest capacity hard drive for the DVR market."

    More is Better When it Comes to DVRs
    Analysts believe that households receiving high-definition content will
more than double by 2010 and as a result will increase the need and desire for
higher capacity DVRs or solutions to expand the capacity of current DVRs.
    Consumers have quickly discovered the ease of use and flexibility
provided to them by capturing their entertainment content on a hard drive.
Consumers rapid adoption of, and unprecedented satisfaction with, the DVR is a
perfect case in point. According to Strategy Analytics, by 2010, more than 130
million households worldwide will be enjoying DVRs as compared to 31 million
in 2006.

    Massive Capacity, Greater Reliability
    The fourth-generation DB35 Series hard drives, with capacities ranging up
to 1TB, provide DVR manufacturers with a wide range of options to meet the
requirements of all customer segments, from entry-level 250GB drives (storing
up to 50 hours of HDTV content, or more than 200 hours of standard definition
content) to the highest-performing home media centers utilizing a terabyte or
more. For example, many DVRs and home media centers are developed without
internal fans for quiet operation, requiring the internal hard drive to
maintain reliability at higher-than-normal operating temperatures. DB35.4
media-optimized hard drives perform reliably at the industry's highest
operating temperature -- 75Adegrees C -- improving system reliability and
increasing the field life of DVRs and home media centers. Combined with
virtually silent operation, high performance optimized for media recording
streaming, and a high shock rating for reliable integration, the DB35 family
of drives remains the top choice for manufacturers that provide the systems
fueling the digital entertainment revolution.
    The DB35.4 family of hard disc drives will be available starting in the
first calendar quarter of 2008.
    To learn more about how Seagate is connecting people with their content,
check out our online media kit plus the latest podcasts and videoblogs, now
available online at

    About Seagate
    Seagate is the worldwide leader in the design, manufacture and marketing
of hard disc drives, providing products for a wide-range of applications,
including Enterprise, Desktop, Mobile Computing, Consumer Electronics and
Branded Solutions. Seagate's business model leverages technology leadership
and world-class manufacturing to deliver industry-leading innovation and
quality to its global customers, and to be the low cost producer in all
markets in which it participates. The company is committed to providing
award-winning products, customer support and reliability to meet the world's
growing demand for information storage. Seagate can be found around the globe
and at
    Seagate, Seagate Technology and the Wave logo are registered trademarks
of Seagate Technology LLC. DB35 Series is a trademark of Seagate Technology
LLC or one of its affiliated companies. All other trademarks or registered
trademarks are the property of their respective owners. One gigabyte, or GB,
equals one billion bytes when referring to hard drive capacity. One terabyte,
or TB, equals 1,000 gigabytes when referring to hard drive capacity.
Accessible capacity may vary depending on operating environment and
formatting. Quantitative usage examples for various applications are for
illustrative purposes. Actual quantities will vary based on various factors,
including file size, file format, features and application software.

For further information:

For further information: Colleen Rodriguez, +1-831-439-2499,, or Woody Monroy, +1-831-439-2838,, both of Seagate Technology; Web Site:

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