Seagate Unveils New Program to Drive Business Growth With Key, High-Value Americas Channel Partners

    SCOTTS VALLEY, Calif., Oct. 29 /CNW/ -- Seagate Technology (NYSE:   STX)
today unveiled a new program designed to spur business growth for its
high-value North American system builders by providing dedicated support and
exclusive resources that can help these channel partners reduce costs,
increase profits and improve their hardware and software delivery
infrastructure. The new program, Seagate Premier, focuses on top-performing
system builders that are hard-drive volume and strategic category leaders in
new growth segments such as surveillance and rugged solutions.
    "Success in the channel is key to Seagate's overall market leadership
strategy," said John Teeple, director of Americas Marketing at Seagate.
"Seagate Premier allows us to focus our efforts in areas of tremendous growth
potential for both Seagate and our channel partners. Seagate is pleased to be
strengthening our commitment to these partners by offering enhanced tools and
benefits that can help our Premier Partners accelerate their business growth
and ultimately become more profitable."
    Seagate Premier, part of the Seagate Partner Program (SPP), takes aim at
helping Seagate's high-performing channel partners thrive in an increasingly
competitive industry. SPP Premier membership offers enhanced benefits such as
named Seagate account management support, product and solution training,
solution seminars, partner matchmaking events, and eligibility to access
market development funds. SPP Premier members also receive all the standard
SPP benefits including quarterly web seminars and evaluation units, sales
incentives and product rebates, and monthly newsletters.
    "SPP Premier is a differentiator in the crowded system builder
marketplace and a perfect complement to Seagate's application-specific and
mainstream hard drives," said Craig Hayes, executive vice president, of "SPP Premier's enhanced product and solution training and
marketing development funds will allow us to better tune products to
customers' needs and enable us to identify and reach new customers and
    "SPP Premier is a terrific addition to the tools we need to grow with
Seagate and our channel business," said Royson Ng, president of Samtack.
"Seagate's new product and solutions tools and market development dollars, in
particular, will enable Samtack to plan and market more strategically, as well
as effectively target new customers."
    The Seagate Partner Program is designed to provide system builders and
resellers with channel programs and tools to grow market share, increase
profits, and accelerate their time to market. The program focuses on providing
national, regional and local whitebox and whitebook system builders with the
technical expertise and marketing resources needed to deliver Seagate storage
to a broader range of customers. For more information on the Seagate Partner
Program, including membership sign-up details, please visit
    About Seagate
    Seagate is the worldwide leader in the design, manufacture and marketing
of hard disc drives, providing products for a wide-range of Enterprise,
Desktop, Mobile Computing, and Consumer Electronics applications. Seagate's
business model leverages technology leadership and world-class manufacturing
to deliver industry-leading innovation and quality to its global customers,
and to be the low cost producer in all markets in which it participates. The
company is committed to providing award-winning products, customer support and
reliability to meet the world's growing demand for information storage.
Seagate can be found around the globe and at
    Seagate, Seagate Technology and the Wave logo are U.S. registered
trademarks of Seagate Technology LLC.

For further information:

For further information: Michael Hall of Seagate Technology, 
+1-831-439-2731, Web Site:

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890