Seagate Teams Up With Ubisoft's Frag Dolls(R) to Spread the Gaming Gospel

    The world's best professional female gaming team collaborates with
    Seagate for online video game tournament, in-person competitions and much

    SCOTTS VALLEY, CA, Oct. 8 /CNW/ - Seagate Technology (NYSE:   STX) today
announced a yearlong partnership with Ubisoft's Frag Dolls(R), bringing
together the world's best professional-level female gamers with the world's
leading storage solutions provider. In addition to evangelizing the thrills of
gaming that hard drives enable, the partnership will include a one-of-a-kind
online gaming tournament in which the winner will take home highly coveted
Seagate storage solutions.
    "Storage is at the core of the interactive and realistic gaming
experience, especially as gamers download more complex games and loads of
videos, music and game extras," said Rob Pait, director global consumer
electronics marketing at Seagate. "Seagate's sponsorship with the talented
Frag Dolls and Ubisoft proves our desire to inspire a love of gaming among
people of all ages and genders, as well as to continue to be a force in this
    As part of the sponsorship, the Frag Dolls will also make guest
appearances at three stops during Seagate's Mall Tour, which kicks off on
October 19 in Minneapolis' Mall of America. The interactive gaming tour will
feature the world's most popular gaming consoles and Alienware PC gaming
kiosks for exciting tournament play and to showcase the added benefits of
using hard disc drives to achieve the ultimate gaming experience. During their
appearances, the Frag Dolls will meet and greet fans -- before pwning them in
some head-to-head tournaments. The contenders who are skilled enough to avoid
getting fragged will be rewarded with some of Seagate's popular branded
    "Our years of intense gaming and tech savvy have helped us to develop a
keen appreciation for how good storage solutions can improve the gaming
experience," shared Morgan Romine, Frag Doll team captain.
    "There's nothing more frustrating than having to clear hard drive space
before you can install or download the next hot game. Partnering with Seagate
is the perfect way for us to support products that are so good at supporting
    The Frag Dolls, a team of nine dedicated female gamers assembled by game
publisher Ubisoft, are recognized as some of the best players in the world and
as advocates for the growing presence of females in the video game industry.
In addition to the online gaming tournament and appearances at Seagate Mall
Tour stops, members of the elite gaming team will post monthly columns on the
Frag Dolls website, participate in podcasts and video interviews, and post
Blogs with tips and trends on Seagate storage solutions and the gaming world.
    As gamers demand more and more entertainment features from their PC and
console systems, Seagate is there to provide the vital capacity and
horsepower. Hard drive storage delivers the ideal capacity and multi-stream
capability needed to enable features expected in today's gaming world.
    Stay tuned for more information on the online gaming tournament and the
dates and locations of the Frag Doll appearances.

    About Seagate

    Seagate is the worldwide leader in the design, manufacture and marketing
of hard disc drives, providing products for a wide-range of applications,
including Enterprise, Desktop, Mobile Computing, Consumer Electronics and
Branded Solutions. Seagate's business model leverages technology leadership
and world-class manufacturing to deliver industry-leading innovation and
quality to its global customers, and to be the low cost producer in all
markets in which it participates. The company is committed to providing
award-winning products, customer support and reliability to meet the world's
growing demand for information storage. Seagate can be found around the globe
and at

    About Ubisoft

    Ubisoft is a leading producer, publisher and distributor of interactive
entertainment products worldwide and has grown considerably through a strong
and diversified line-up of products and partnerships. Ubisoft has offices in
23 countries and sales in more than 55 countries around the globe. It is
committed to delivering high-quality, cutting-edge video game titles to
consumers. Ubisoft generated sales of 680 million Euros for the 2006-07 fiscal
year. To learn more, please visit

    About Frag Dolls

    The Frag Dolls are a team of gamers recruited by Ubisoft to represent
their video games and promote the presence of women in the gaming industry.
Started in 2004 by an open call for female gamers, the Frag Dolls immediately
rocketed to the spotlight after winning the Rainbow Six 3: Black Arrow
tournament in a shut-out at their debut appearance. The Frag Dolls are known
not only for being skilled gamers in multiple titles but for their advocacy of
female gamers --

    Seagate, Seagate Technology and the Wave logo are registered trademarks
    of Seagate Technology LLC. All other trademarks or registered trademarks
    are the property of their respective owners.

For further information:

For further information: Colleen Rodriguez, (831) 439-2499,; or Woody Monroy, (831) 439-2838,, both of Seagate; or Michael Beadle of Ubisoft, (415)
547-4006,; Web Site:;;

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