Seagate Joins the iVDR Consortium Promoting Portable Storage Applications and Platforms

    Seagate to show concept removable cartridge-based hard drive solutions at
    CES based on iVDR standards

    SCOTTS VALLEY, CA, Jan. 3 /CNW/ -- Seagate Technology (NYSE:   STX) today
announced that it has joined the iVDR Consortium as a Board Member company.
The iVDR (which stands for Information Versatile Disc for Removable usage) was
formed in 2002 by leading technology, consumer and auto companies, including
Canon Inc., Fujitsu Ltd., Hitachi, Ltd., Pioneer Corporation, Sanyo Electric
Co., Ltd., Sharp Corporation and Toyota Motor Corporation.
    Based on the concept of a removable hard disc drive, the iVDR consortium
developed the iVDR platform in order to make it an industry standard as a next
generation large data platform compatible with a broad range of devices from
audio/video products to PCs as well as mobile devices and automobiles. Two
specifications have been set for iVDR, one for the cartridge type designed
with consideration for portability and the other for the built-in type which
is embedded inside equipment.
    At the Consumer Electronics Show, January 7-11 in Las Vegas at the
Seagate booth, located in the South Hall No.30659, Seagate will be
demonstrating concept removable hard disc drive cartridge solutions based on
iVDR. These concept products are built to be reliable and rugged solutions
with the potential to be tailored for a wide range of market segments because
of its straightforward, simple way to move digital content where and when you
want it.
    "The iVDR Consortium is very happy to include Seagate Technology as a
Board Member of the iVDR Consortium. With the worldwide market reach of
Seagate and long list of products and partnerships, the Seagate brand brings a
considerable amount of experience and expertise to the group," said Dr.
Toshiaki Hioki, chairperson of iVDR Consortium.
    "As the world's top hard drive manufacturer, Seagate brings a wealth of
design knowledge and manufacturing capabilities to the iVDR consortium.
Seagate has joined the consortium to leverage an industry standard for
cartridge-based hard drives it may announce in the future," said Patrick King
senior vice president and general manager of Seagate's Consumer Electronics
Business Unit. "We will be showing concept cartridge-based hard drives at our
booth at CES, with the hope that these products will make transferring digital
content simple and easy for various market segments."

    About Seagate

    Seagate is the worldwide leader in the design, manufacture and marketing
of hard disc drives, providing products for a wide-range of applications,
including Enterprise, Desktop, Mobile Computing, Consumer Electronics and
Branded Solutions. Seagate's business model leverages technology leadership
and world-class manufacturing to deliver industry-leading innovation and
quality to its global customers, as it strives to be the low cost producer in
all markets in which it participates. The company is committed to providing
award-winning products, customer support and reliability to meet the world's
growing demand for information storage. Seagate can be found around the globe
and at
    Seagate, Seagate Technology and the Wave logo are registered trademarks
of Seagate Technology LLC in the United States and/or other countries. All
other trademarks or registered trademarks are the property of their respective

For further information:

For further information: Colleen Rodriguez, +1-831-439-2499, or Woody Monroy, +1-831-439-2838,, both of Seagate Technology; Web Site:

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