Seagate Brings Enjoyment of Digital Content to the Living Room With Seagate(R) FreeAgent(R) Theater(TM) HD Media Player

    Stylish Media Docking Solution Makes it Easy to View Movies, Videos and
    Photos on Your TV Screen

    LAS VEGAS, Jan. 7 /CNW/ -- Seagate (Nasdaq:   STX), the world's leading
provider of storage solutions, today unveiled the new Seagate(R) FreeAgent(R)
Theater(TM) HD media player, a complete home theater solution designed to
enhance the experience of enjoying digital media by providing an easy way to
play your favorite videos, movies and photos on your TV. The Seagate FreeAgent
Theater media player is a new accessory designed to work with the company's
award-winning FreeAgent(R) Go(TM) portable hard drive, enabling people to
easily enjoy stored digital media on their TV screens rather than their
computer monitors. Just tuck the media player next to your TV, pop in your
FreeAgent Go hard drive, point, click, and enjoy as your personal memories and
favorite movies come to life before your eyes in HD quality video with
surround sound. The announcement was made at the 2009 International Consumer
Electronics Show, taking place in Las Vegas, Nevada.
    Available in March, the Seagate FreeAgent Theater HD media player can be
purchased as a stand-alone unit for use with any USB storage device, or a
complete solution with a FreeAgent Go portable drive included, starting at
just $129.99.
    "Consumers are awakening to the fact that the PC isn't the best place to
store or view their photos and videos," says Chris Chute, research manager for
IDC. "Over time the living room and robust storage solutions will go hand-in-
hand to facilitate the next-generation of sharing memories."
    According to IDC's digital imaging research(1), consumers the world over
capture and archive over 15 billion gigabytes of digital photos and video
every year, most of which is primarily viewed and stored on the home computer.
However, according to a recent survey by Parks Associates(2), more than a
quarter of consumers are interested in accessing personal content -- such as
photos and music -- directly on the TV, while nearly a third of respondents
expressed interest in being able to view movies and other PC-hosted video
through the TV. Historically the only way to transfer digital files from the
computer to the home entertainment center was through complicated home
networking solutions or the time-consuming task of burning multiple DVDs or
CDs. Now the Seagate FreeAgent Theatre media player provides a way for people
to easily store and move their media library between their PC and home
entertainment system so they can share their favorite photos, movies and
videos with family and friends in a familiar and comfortable setting.
    Key Features and Benefits The Seagate FreeAgent Theater media player
introduces a new way of thinking about how an external hard drive is used.
Back up, storage and protection have always been the primary function of an
external storage device. With FreeAgent Theater, Seagate now introduces
    (*) Experience high-definition movie viewing with DVD-like playback control
and surround sound.
    (*) Pair slideshows of high-resolution photo libraries with music
collections and customize with specialized transition effects.
    (*) Easily synch and organize digital media from multiple computers using
the FreeAgent Go drive.
    (*) Instantly access entire libraries of digital media by simply popping a
FreeAgent Go drive into the media player or connecting another external
storage device using the external USB port.
    (*) On-screen navigation is a snap with the handy remote with an intuitive
interface and familiar button layout.
    Seagate FreeAgent Theater couples cool functional design with technical
simplicity. The docking solution eliminates the need for fumbling with
excessive amounts of cables or complicated network setups, while its familiar
DVD-style remote control interface makes it a breeze for any member of the
family to use. Its sleek, piano-black encasing makes this new component look
right at home beside the DVR, DVD-player and television.
    The included FreeAgent Theater software is a rich media-specific
synchronization application for the automatic transfer and organization of all
the photos, music, videos and movies stored on your computer. And since the
FreeAgent Go drives are now available in a rainbow of colors, it will be easy
to catalog and organize digital libraries according to the color of the drive-
storing favorite movies on one drive, family photos on a second and music on
yet another.

    (1) Source:  IDC, Worldwide Consumer Video Content and Archive 2007-2011
        Forecast: The Video Bible, Doc # 210035, December 2007; IDC, Worldwide
        Digital Image 2007-2011 Forecast: The Image Archive Bible, Doc #
        209873, December 2007

    (2) Source:  Parks Associates, "Digital Media Habits II," John Barret,
        director of research, October 2007
    "Consumers today are the number one creators and aggregators of digital
content-most of which holds a sentimental or emotional value and is
unfortunately trapped on their home computers," said Pat King, senior vice
president of Seagate's Consumer Solutions Division. "For years, Seagate has
provided solutions for storing, organizing and protecting this personal
content -- now, with Seagate FreeAgent Theater, we provide the ability for
families and friends to share and enjoy these memories together in the comfort
of their living rooms."
    Technical Specifications
    One of the key features that make the Seagate FreeAgent Theater so easy
to use is the number of supported Audio/Video formats. The FreeAgent Theater
media player supports MPEG-1, MPEG-2 and MPEG-4 formats, and DIVX files with
video resolutions for NTSC, PAL and HD up to 1080i and even provides support
for subtitles. The audio formats supported include 5.1 channel surround sound,
where available, and also plays the popular digital audio formats including:
MP3, WMA, WAV and OGG. To download and transfer content to the Seagate
FreeAgent Go, a Windows XP or Vista operated PC is required, with 256MB RAM
and an available USB port. FreeAgent Theater connects to any TV with either
composite, S-video or component video and audio inputs and an AC outlet.
    Pricing and Availability
    The Seagate FreeAgent Theater media player solution will be available in
March at select retail outlets in the US and EMEA, as well as through The FreeAgent Theater solution is available in three different
configurations. It can be purchased as either a standalone media player with
the remote control at a manufacturer's suggested retail price (MSRP) of
$129.99, or with the choice of either a 250GB (MSRP of $229.99) or 500GB (MSRP
of $299.99) capacity FreeAgent Go Drive.

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    About Seagate
    Seagate is the worldwide leader in the design, manufacture and marketing
of hard disk drives and storage solutions, providing products for a wide-range
of applications, including Enterprise, Desktop, Mobile Computing, and Consumer
Solutions. Seagate's business model leverages technology leadership and world-
class manufacturing to deliver industry-leading innovation and quality to its
global customers, with the goal of being the time-to-market leader in all
markets in which it participates. The company is committed to providing award-
winning products, customer support and reliability to meet the world's growing
demand for information storage. Seagate can be found around the globe and at
    Seagate, Seagate Technology, and the Wave logo are trademarks or
registered trademarks of Seagate Technology LLC or its affiliates in the
United States and/or other countries. FreeAgent, FreeAgent Theater, and
FreeAgent Go are either trademarks or registered trademarks of Seagate
Technology LLC or one of its affiliated companies in the United States and/or
other countries. All other trademarks or registered trademarks are the
property of their respective owners. When referring to hard drive capacity,
one gigabyte, or GB, equals one billion bytes and one terabyte, or TB, equals
one trillion bytes. Your computer's operating player may use a different
standard of measurement and report a lower capacity. In addition, some of the
listed capacity is used for formatting and other functions, and thus will not
be available for data storage. Seagate reserves the right to change, without
notice, product offerings or specifications.

For further information:

For further information: Siobhan Lyons, +1-408-328-2247,, or Nathan Papadopulos, +1-408-328-2167,, both of Seagate Web Site:

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