Seagate and HarmanBecker Announce Collaboration for Automotive Media Server Applications Using D.A.V.E.(TM) Technology

    Seagate D.A.V.E. technology allows automobile OEMs the ability to provide
    customers with more storage for movies, music, games and more

    SCOTTS VALLEY, Calif., Jan. 7 /CNW/ -- Seagate Technology (NYSE:   STX) and
HarmanBecker Automotive Systems, a division of Harman International Industries
(NYSE:   HAR), announce today plans to incorporate Seagate D.A.V.E.(TM)
Technology into future Multimedia System applications which will give
automotive manufacturers the ability to provide their customers a storage
upgrade enabled by industry standard wireless and communications protocols.
The technology will be featured on the Harman designed Chrysler MyGig
multimedia system at the Seagate booth during CES in Las Vegas.
    Seagate's Digital Audio Video Experience(TM) (D.A.V.E.) is a technology
platform that provides substantial wireless storage capacity for digital files
such as standard and high-definition movies, TV programs, music, games and
more. The technology platform allows automotive manufacturers the ability to
offer multiple passengers a way to consume their own unique digital content
throughout the vehicle. The trend for taking digital content on the go has
become a top priority for digital consumers. Seagate's D.A.V.E. Technology is
an ideal way to decouple the consumer electronics lifecycle from the
automotive lifecycle, allowing users to experience their digital content in an
automobile in a much more timely fashion.
    "This collaboration by Seagate and HarmanBecker is a huge leap forward in
closing the gap between the automotive and consumer electronics lifecycles
enabling consumers the ability to experience their digital content in their
vehicles," said Patrick King, senior vice president and general manager of
Seagate's Consumer Electronics Business Unit. "Seagate's D.A.V.E Technology
enables wireless storage for many different applications, with the automotive
market being one of them."
    "This joint effort is in direct response to our customers' need for
in-vehicle, scalable media storage solutions. Lower audio compression ratios
along with the emergence of digitally distributed video make this need more
apparent. The D.A.V.E. device provides an effective bridge between stationary
content sources and mobile consumption environments like the vehicle," said
Dr. Erich Geiger, chief technical officer, Harman International Industries.
"The ability to move and consume content freely is a definite advantage for
our future platforms and should increase our end customer satisfaction
    On-The-Go Unified Content Management
    The increasing demand for mobile content is overwhelming to some people.
There are one billion digital still and digital phone cameras in the world; in
2006 they accounted for 250 billion created images. According to Frost &
Sullivan, the number of mobile video download subscribers will jump to nearly
five million in 2010. Consumers want to manage this commercial and
user-generated content, but how is this done? Using Bluetooth(1) or WiFi(2)
and built for portability anywhere up to approximately 30 feet (9.1 meters)
from a mobile device, the Seagate D.A.V.E. mobile platform with 60GB of
storage capacity provides consumers with a centralized hub to bring their
primary digital content with them.
    About Seagate
    Seagate is the worldwide leader in the design, manufacture and marketing
of hard disc drives, providing products for a wide-range of applications,
including Enterprise, Desktop, Mobile Computing, Consumer Electronics and
Branded Solutions. Seagate's business model leverages technology leadership
and world-class manufacturing to deliver industry-leading innovation and
quality to its global customers, as it strives to be the low cost producer in
all markets in which it participates. The company is committed to providing
award-winning products, customer support and reliability to meet the world's
growing demand for information storage. Seagate can be found around the globe
and at
    About HarmanBecker Automotive Systems
    HarmanBecker Automotive Systems a division of Harman International
Industries, Incorporated engages in the design, manufacture, and marketing of
audio, electronic, and infotainment systems for vehicle applications primarily
to be installed as original equipment by automotive manufacturers. Its
infotainment systems include GPS based HDD and DVD navigation, traffic
information, voice-activated telephone and climate control, rear seat
entertainment, HDD media servers, compressed (MP3) and high resolution audio
playback, and premium branded audio systems, as well as produces personal
navigation devices.
    Seagate, Seagate Technology and the Wave logo are registered trademarks
of Seagate Technology LLC. D.A.V.E. is a trademark of Seagate Technology LLC
or one of its affiliated companies. All other trademarks or registered
trademarks are the property of their respective owners. One gigabyte, or GB,
equals one billion bytes when referring to hard drive capacity. One terabyte,
or TB, equals 1,000 gigabytes when referring to hard drive capacity.
Accessible capacity may vary depending on operating environment and
formatting. Quantitative usage examples for various applications are for
illustrative purposes. Actual quantities will vary based on various factors,
including file size, file format, features and application software.
    (1) Bluetooth 2.0
    (2) WiFi 802.11b and 802.11g

For further information:

For further information: Colleen Rodriguez, +1-831-439-2499,, or Woody Monroy, +1-831-439-2838,, both of Seagate Technology Web Site:

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