SDXC Signals New Generation of Removable Memory With up to 2 Terabytes of Storage

    SDXC Memory Cards Provide Consumers with Massive Storage, Incredible Speed
    in Familiar, De Facto Standard

    LAS VEGAS, Jan. 7 /CNW/ -- CES Booth South 3 #31277 -- The
next-generation SDXC (eXtended Capacity) memory card specification, announced
today at the 2009 International CES, dramatically improves consumers' digital
lifestyles by providing the portable storage and speed needed to store weeks
of high-definition video, years of photo collections and months of music to
mobile phones, cameras and camcorders, and other consumer electronic devices.
The new SDXC specification provides up to 2 terabytes storage capacity and
accelerates SD interface read/write speeds to 104 megabytes per second this
year, with a road map to 300 megabytes per second.
    The SDXC specification, developed by the SD Association, leapfrogs memory
card interface speeds while retaining the world-leading SD interface.
Specifications for the open standard will be released in the first quarter of
2009. SDHC, Embedded SD and SDIO specifications will also benefit from the new
SD interface speeds.
    "SDXC combines a higher capacity roadmap with faster transfer speeds as a
means to exploit NAND flash memory technology as a compelling choice for
portable memory storage and interoperability," said Joseph Unsworth, research
director, NAND Flash Semiconductors, at Gartner. "With industry support, SDXC
presents manufacturers with the opportunity to kindle consumer demand for more
advanced handset features and functionality in consumer electronics behind the
ubiquitous SD interface."
    Turning mobile phones into media centers
    SDXC allows users to enjoy more from their mobile phones. Larger capacity
and faster transfer speeds allow for expanded entertainment and data storage.
A 2TB SDXC memory card can store 100 HD movies, 60 hours of HD recording or
17,000 fine-grade photos.
    "With SDXC, consumers can quickly download higher quality content to
their phones, including games, video and music -- giving consumers a richer
media and content experience," said James Taylor, president of the SD
Association. "The SD interface already has proven itself valuable in mobile
phones. Now, SDXC memory card capabilities will spur further handset
sophistication and boost consumer content demand."
    Shooting pictures at the speed of life
    SDXC is also the first memory card specification to provide 2TB storage
without hindering the high-speed performance necessary for high-end
photography. It will provide maximum speeds even when the SDXC specification
achieves its maximum 2TB storage capacity.
    "SDXC is a large-capacity card that can store more than 4,000 RAW images,
which is the uncompressed mode professionals use, and 17,000 of the fine-mode
most consumers use. That capacity, combined with the exFAT file system,
increases movie recording time and reduces starting time to improve
photo-capturing opportunities," said Shigeto Kanda, general manager at Canon.
"Improvements in interface speed allow further increases in continuous
shooting speed and higher resolution movie recordings. As a memory card well
suited to small-sized user-friendly digital cameras, the SDXC specification
will help consumers realize the full potential of our cameras."
    SDXC will enable camcorders to provide longer, professional level HD
video recording with a small form factor.
    The SDXC specification uses Microsoft's exFAT file system to support its
large capacity and interoperability in a broad range of PCs, consumer
electronics and mobile phones. The exFAT system was designed for increased
compatibility with flash media, from portability of data to interoperability
with multiple platforms and devices on removable media.
    "The SD Association is committed to answering and anticipating consumer
demand for easy-to-use memory card storage that is interoperable in any device
with a matching SD slot," Taylor said. "The SDXC card gives consumers a new,
yet familiar, high-performance card that will be used in hundreds of
manufacturers' device offerings."
    SD Association
    The SD Association is a global ecosystem of more than 1,100 technology
companies charged with setting interoperable SD standards. The association
encourages the development of consumer electronic, wireless communication,
digital imaging and networking products that utilize market-leading SD
technology. The SD standard is the number one choice for consumers and has
earned nearly 80 percent of the memory card market with its reliable
interoperability and its easy-to-use format. Today, mobile phones, Blu-ray
players, HDTVs, audio players, automotive multimedia systems, handheld PCs,
cameras and camcorders feature SD interoperability. For more information about
SDA or to join, please visit the association's web site,

For further information:

For further information: Alisa Hicks of SD Association, +1-775-720-5071, Web Site:

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