Scripps Networks Chooses Nstein to Power Content Classification

    Nstein's TME crucial component of overarching SEO & search initiative at
    HGTV, Food Network, DIY Network, Fine Living Network & Great American
    Country (GAC) Web sites

    MONTREAL, Oct. 23 /CNW Telbec/ - Nstein Technologies Inc.
(TSX-V: EIN), a leader in digital publishing solutions for newspapers,
magazines and online content providers, announced that Scripps Networks,
parent company of popular lifestyle television and Internet brands, has
selected Nstein's TME (Text Mining Engine) solutions to semantically analyze -
and associate - its vast library of lifestyle content.
    Scripps Networks, a subsidiary of Scripps Networks Interactive, owns and
develops content for five of the world's most popular home, food and lifestyle
cable networks and Internet sites. The Web sites attract an average of more
than 18.5 million unique visitors each month and are leaders in their
respective categories. The SN Digital team puts user satisfaction front and
center in everything it does, and as such knew that the extensive, deep sites
needed a search upgrade.
    To significantly improve reader satisfaction and retention at its sites,
SN Digital created a taxonomy and controlled vocabularies (Thesauri) based on
the top terms searched and chose Nstein to incorporate these foundational
elements into Nstein's semantic analysis engine. Nstein's TME allows a
combination of machine learning and business rules to automate much of the
tagging with the highest degree of accuracy possible. Editors still have the
ability to verify results, but the overall burden of manual tagging is greatly
    "All good search is based on the quality of the tags," explained Michael
Campbell, Program Manager of Search for SN Digital. "Without proper tagging
and a broad and deep tagging exercise - it really can't be an optimal user
experience." Campbell illustrated some of the frustrations readers felt prior
to this massive undertaking. "The HGTV Dream Home is exceedingly popular, and
is often a search term used by site visitors. But instead of always getting
the most recent information and content, they could get something from years
prior. Another example relates to our food sites, where terms like 'dressing'
could relate to salad dressing or stuffing and needs to provide both options.
We want a search that gives users what they came to the site to find."
    "We are thrilled to work with a client like Scripps Networks that really
understands the importance of metadata in achieving great search results,
while realizing how inconsistent and labor intensive manual tagging is. This
corporate-wide initiative for improving search will have huge payoffs in terms
of increased reader retention and of course, increased revenue," said Luc
Filiatreault, President and CEO of Nstein Technologies. "Further, we are
working with Scripps to assist them in exposing the metadata on the back-end
as well - so editors and producers can assemble associated content quickly and

    Nstein is the digital provider of choice for many of the world's leading
media companies, including: Condé Nast, Reed Business Information,
Transcontinental Media and ImpreMedia.

    About Nstein Technologies Inc.

    Nstein Technologies (TSX-V: EIN) develops and markets multilingual
solutions that power digital publishing for the most prestigious newspapers,
magazines, and content-driven organizations. Nstein's solutions generate new
revenue opportunities and reduce operational costs by enabling the
centralization, management and automated indexing of digital assets. Nstein
partners with clients to design a complete digital strategy for success using
publishing industry best practices for the implementation of its Web Content
Management, Digital Asset Management, Text Mining Engine and Picture
Management Desk products.

    - The TSX Venture Exchange does not accept responsibility for the
      adequacy or accuracy of this release.
    - The financial value of the contract, on an individual basis, is not
      financially material to the affairs of Nstein Technologies Inc. The
      specific financial terms of the contracts can not be disclosed since
      knowledge of these transaction terms could represent a significant loss
      of competitive advantage to the Company as competitors would gain
      access to its pricing model. The Company believes that the disclosure
      of agreements by means of a press release is necessary to demonstrate
      the ability of the Company's technology to meet the requirements of its
      potential clients in the publishing, media and entertainment
      industries. Further, the completion of these types of agreements
      demonstrates the ongoing ability of the Company to capture an
      increasing share of this market and generate market acceptance for its
      products. The software license revenues resulting from this contract
      were included in the Company's first quarter results (quarter ended
      March 31, 2008).
    - Any statement that appears prospective shall not be interpreted as

For further information:

For further information: Nstein Technologies Inc.: Investor Relations:
Bruno Martel, Chief Financial Officer, Nstein Technologies Inc., (514)
908-5406,; Media: David Crouy, Marketing Director,
Nstein Technologies, Inc, (514) 908-5406,

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