Scotiabank Strengthens Connection with CFL



    3-year renewal includes major commitment at League and Member Club level

    TORONTO, Aug. 15 /CNW/ - The Canadian Football League (CFL) and
Scotiabank today announced a three-year national partnership renewal,
supported by local partnerships with six CFL Member Clubs. The partnership
renewal with the League extends through the 2009 season and grants Scotiabank
status as the Official Bank of the CFL and Grey Cup. Terms of the agreement
were not disclosed.
    "We are very proud of our ongoing partnership with the CFL and its teams
across Canada," said John Doig, Senior Vice-President Marketing, Scotiabank.
"This is an exciting year as we celebrate our League and team partnerships and
look forward to the festivities of the 95th Grey Cup in Toronto - a
celebration for all of Canada to enjoy. The CFL is an exceptional
organization. Partnering with the league and local teams ensures we help build
richer communities by supporting a Canadian institution that gives people the
opportunity to experience football at its best."
    In addition to their renewed partnerships with the League, BC Lions,
Calgary Stampeders and Hamilton Tiger-Cats, Scotiabank also becomes the
Official Bank of the Edmonton Eskimos, Saskatchewan Roughriders, and the
Winnipeg Blue Bombers.
    "We look forward to continuing our great relationship with Scotiabank,"
said CFL Commissioner Mark Cohon. "The depth of this partnership goes beyond
the national level to touch down in CFL communities across the country where
our fans and Scotiabank's customers live and work every day."
    As part of the 2007 Grey Cup Festival in Toronto, Scotiabank will present
the Grey Cup Gala at Liberty Grand on Saturday, November 24th, 2007, title the
Over the Top Lounge at the Metro Toronto Convention Centre and host the Cross
Canada Tailgate Party on Bremner Blvd., a free celebration open to the public,
beginning at noon on November 25, 2007. More information on the Grey Cup
Festival and these events is available on cflgreycup.ca.

    About Scotiabank

    Scotiabank is committed to supporting the communities in which we live
and work, both in Canada and abroad. Recognized as a leader internationally
and among Canadian corporations for its charitable donations and philanthropic
activities, in 2006 the Bank provided more than $42 million in sponsorships
and donations to a variety of projects and initiatives, primarily in the areas
of healthcare, education, social services and arts and culture. Scotiabank is
on the World Wide Web at www.scotiabank.com.

    About the Canadian Football League

    Building on a strong past toward a stronger future, the Canadian Football
League (CFL) celebrates the best of Canada's game with fans across the nation.
The 95th Grey Cup will be played in Toronto, ON, on November 25, 2007. For
additional information, visit www.cfl.ca.




For further information:

For further information: Jamie Dykstra, CFL Manager, Communications, O:
(416) 865-2664, C: (647) 400-6235, jdykstra@cfl.ca; Livy Feldgajer, Scotiabank
Public Affairs, (416) 866-6203, Livy_Feldgajer@Scotiacapital.com


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