CBC's Hockey Night In Canada's pre-game show will also reach out to kids
in communities across Canada
TORONTO, Sept. 20 /CNW/ - Scotiabank and CBC's Hockey Night In Canada
today announced a partnership to sponsor the CBC's Hockey Night In Canada
pre-game show with the title Scotiabank Hockey Tonight.
"For Canadians, hockey plays a pivotal role in community life," said John
Doig, Scotiabank Senior Vice-President, Marketing. "We are very excited to
partner with CBC in bringing the culture of a Canadian sport to homes across
CBC's Hockey Night In Canada, the televised broadcast of NHL games across
Canada is one of the highest-rated Canadian programs on television and one of
the world's longest-running sports related televised programs still on air.
The pre-game show, Scotiabank Hockey Tonight will begin 30 minutes prior to
the start of the telecast of the first game.
"We are very pleased to welcome Scotiabank to the Hockey Night In Canada
family. Scotiabank Hockey Tonight will kick-off our hockey coverage every
Saturday night, and will be the destination for viewers each week as they get
set to watch the best hockey coverage on television. We're excited about the
possibilities for the show this year and in the years to come," said Scott
Moore, Executive Director, CBC Sports.
To help build and support Canada's next generation of hockey greats - and
hockey fans, Scotiabank Hockey Tonight will bring Hockey Night In Canada to
kids in communities across Canada. Minor hockey teams from coast to coast to
coast will have the opportunity to introduce the program on television leading
up to the broadcast through Scotiabank Hockey Tonight Kids. Teams can sign up
online at cbcsports.ca/hockey, beginning October 4, 2007.
"By offering Canadian minor hockey teams the chance to introduce CBC's
Hockey Night In Canada during the Scotiabank Hockey Tonight pre-game show,
Scotiabank and CBC Sports have created a truly unique, once-in-a-lifetime
opportunity that continues to build on the longstanding tradition of Hockey
Night In Canada," said Dave Scapillati, General Manager, CBC Media Sales and
Also included throughout CBC's Hockey Night In Canada's third period
broadcasts are the Scotiabank Power Stats, which will provide viewers with
statistics and updates from the game.
"For Canadians, hockey is more than a game - it's a passion," added
Mr. Doig. "Scotiabank is proud to play a part in sharing this Canadian icon
with families and communities across the country."
About CBC's Hockey Night In Canada:
CBC's Hockey Night In Canada has been a national institution since 1952.
Now in entering its 55th season on television, it remains the most popular
weekly sports program in Canada, averaging more than one million viewers every
Saturday night. Hockey fans can visit cbcsports.ca 24 hours a day, seven days
a week for live and on-demand video streaming of all games as well as
comprehensive NHL coverage, including weekly columns from Hockey Night In
Canada personalities, breaking news, in-depth reports, broadcast schedules and
Scotiabank is committed to supporting the communities in which we live
and work, both in Canada and abroad. Recognized as a leader internationally
and among Canadian corporations for its charitable donations and philanthropic
activities, in 2006 the Bank provided more than $42 million in sponsorships
and donations to a variety of projects and initiatives, primarily in the areas
of healthcare, education, social services and arts and culture. Scotiabank is
on the World Wide Web at www.scotiabank.com.
For further information:
For further information: Livy Feldgajer, Scotiabank Public Affairs,
(416) 866-6203, or firstname.lastname@example.org; Kim Chamberlain, CBC
Trade Communications & Events Manager, (416) 205-2221, or