Score Mobile iPhone Edition coming to Canada

    - Volkswagen joins as official Canadian launch partner of Score Media's
    top ranked iPhone sports web application -

    TORONTO, July 9 /CNW/ - North America's most popular iPhone sports web
application(*) will now be available to Canadians. With the official launch of
the Apple iPhone 3G in Canada on Friday July 11, Canadian users will be able
to access ScoreMobile iPhone Edition from anywhere cellular service is
available. Volkswagen Canada has signed on as the official Canadian launch
partner of Score Mobile iPhone Edition.
    Score Mobile iPhone Edition is a free web application that can be
accessed with an iPhone or iPod touch. Taking advantage of the unique touch
screen interface, the application allows fans to get up-to-the-minute scores
and odds along with standings, game previews and real-time boxscores for MLB,
NFL, NHL, NBA, CFL and NCAA Football and Basketball.
    "Since its launch in the United States last fall, Score Mobile iPhone
Edition has developed a very strong following," said Benjamin Levy, Executive
Vice President and Co-COO, Score Media Inc. "We are extremely pleased that
hardcore sports fans across Canada will finally be able to experience this
must-have iPhone application."
    ScoreMobile iPhone Edition was the first iPhone-optimized web application
to be launched by a mainstream sports media company in North America.
    "We are always looking for new and innovative ways to bring our brand to
the consumer," stated Bruce Rosen, Director of Marketing & Communications at
Volkswagen. "The iPhone and The Score combine two passions shared by
Volkswagen drivers: sports and intuitive technology."
    From July 11 to August 15, fans will have the chance to win an Apple
iPhone (including 3 years of voice, data and text messages) by registering at

    Sports fans can access ScoreMobile iPhone Edition by directing their
iPhone or iPod touch browser to:

    (*) ScoreMobile iPhone Edition is the No. 1 Most Popular Sports Web
Application. Source: (July 8, 2008)

    About Score Media Inc.

    Score Media Inc. (TSX: SCR) is a media company committed to creating
consumer value through creative solutions, technology, and innovation in
response to sports fans' growing desire for increased participation in their
consumption of sports content. Score Media's main asset is The Score
Television Network, a national specialty television service providing sports,
news, information, highlights and live event programming, available across
Canada in more than 6.3 million homes. Score Media also operates Hardcore
Sports Radio, a satellite radio network available across North America on
SIRIUS Satellite Radio, and other interactive assets including,
ScoreMobile, and Score Poker.

    For screenshots of the application, please email

    %SEDAR: 00003035E

For further information:

For further information: Score Media Inc., Benjamin Levy, Executive Vice
President and Co-COO, Score Media Inc., (416) 977-6787 x2325,

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Score Media Inc.

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