Score Media knocks it down with NCAA March Madness coverage

    TORONTO, April 5 /CNW/ - Score Media Inc. (TSX: SCR) announced today that
its cross platform coverage of NCAA March Madness was a resounding success,
with extensive coverage of the Tournament on television, online, on mobile and
on Rogers on Demand. Score Media will be the exclusive Canadian broadcast
partner of NCAA March Madness through 2010.
    "Our coverage of March Madness gave hardcore hoops fans the ultimate
access to their favourite sport," said John Levy, CEO, Score Media Inc. "No
matter where they were, whether it was at home, at the office, or on the road,
fans were hard-wired to all the latest March Madness action."
    The Score's coverage of Monday night's March Madness final drew 113,000
viewers, representing an increase over last year's tournament final audience,
and the second highest tournament final audience in the past eight years. In
The Score's core 18-34 year old male demographic, audiences were up 300% over
last year's tournament final coverage.
    In addition, The Score's website ( achieved record
traffic with monthly page views of 6,300,000, up 232% over March 2006. The
site also set an all-time record with over 358,000 monthly unique visitors in
    Cross platform coverage included in-depth television coverage of all the
Tournament action, a dedicated Pontiac March Madness online portal featuring
exclusive video content, fantasy analysis and real-time game blogs, mobile
scores and video highlights on Score Mobile. Rogers Personal TV customers were
also able to access games from the Tournament through their Rogers on Demand
    NCAA March Madness was the climax of a full season of NCAA basketball
coverage on The Score, including 20 key match-ups during the regular season,
and several Conference Finals, including the ACC and Big East finals.

    About Score Media Inc.

    Score Media Inc. (TSX: SCR) is a media company committed to creating
consumer value through creative solutions, technology, and innovation in
response to sports fans' growing desire for increased participation in their
consumption of sports content. Score Media's main asset is The Score
Television Network, a national specialty television service providing sports,
news, information, highlights and live event programming, available across
Canada in more than 6.2 million homes. Score Media also operates Hardcore
Sports Radio, a satellite radio network available across North America on
SIRIUS Satellite Radio, and other interactive assets including,
Score Mobile, and Score Poker.
    %SEDAR: 00003035E

For further information:

For further information: Score Media Inc., David Errington, Senior Vice
President and General Manager, The Score Television Network, (416) 977-6787
x230, or Craig Malanka, Director, Marketing, Score
Media Inc., (416) 977-6787 x258,

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