Score Media Inc. Launches Sports Federation

    Launch of network directs fans to the most influential blogs in sports

    TORONTO, Nov. 20 /CNW/ - Score Media Inc. (TSX: SCR) today announced the
launch of Sports Federation, a network of independent sports
websites that empowers fans with a compelling voice to reach a larger audience
with the support of a national multi-platform sports network. The Score has
selected some of the most influential blogs in sports to be a part of this
initiative that puts the hardcore fan front and centre. Score Media is also
pleased to announce Bacardi Canada as the official launch partner of the blog

    Member sites include:

    -   Down Goes Brown (Toronto Maple Leafs blog) -
    -   Canucks Hockey Blog (Vancouver Canucks blog) -
    -   Five Hole Fanatics (Calgary Flames blog) -
    -   Sens Chirp (Ottawa Senators blog) -
    -   Black Dog Hates Skunks (Edmonton Oilers blog) -
    -   Lions in Winter (Montreal Canadiens blog) -
    -   Fantasy Hockey Scouts (fantasy hockey blog) -
    -   Drunk Jays Fans (Toronto Blue Jays blog) -
    -   Ghostrunner on First (Toronto Blue Jays blog) -
    - (Toronto Raptors blog) -
    -   Dino Nation Blog (Toronto Raptors blog) -
    -   The CIS Blog (Canadian Interuniversity Sports blog) -

    Managed by publisher Scott Carefoot, Sports
Federation gives readers an in-depth look at sports from the true experts
themselves, hardcore fans. With a goal of empowering bloggers with the
opportunity to have their voice heard by a national audience, the Federation
is the first sports-focused network in Canada.
    "When I started in 2002, most people didn't know what a
blog was," says Scott Carefoot, Business Development Manager, Digital Media,
Score Media Inc. "With Sports Federation, we're acknowledging the
growing influence sports blogs have in reaching people who want an unfiltered
medium to express their views and interact with other diehard fans."
    Now taking the lead at bringing a network of blogs to hardcore fans, The
Score is helping to generate increased awareness of these influential blogs.
    "Our goal with this network is to empower the most compelling,
well-informed and entertaining independent voices in sports commentary," says
Jonathan Savage, Vice President, Digital Media, Score Media Inc. "In leading
this charge, we are maintaining our focus on being the destination for the
hardcore sports fan while giving the sports community a broader medium in
which to be heard."


    Score Media is a media company committed to delivering interactive and
authentic sports entertainment. Created in 1997 in response to the growing
desire for increased participation in the consumption of sports, the Company
has now established itself as the home for hardcore sports fans. Score Media's
primary asset, The Score Television Network ("The Score"), is a national
specialty television service providing sports news, information, highlights
and live event programming in more than 6.4 million homes across Canada. Score
Media also operates Hardcore Sports Radio, a satellite radio network available
across North America on SIRIUS Satellite Radio, and other interactive assets
including, Score Mobile, and Score Poker. Growing from a team of
60 in 1997 to over 220 employees in 2008, Score Media is a revolutionizing
interactive media company.

    %SEDAR: 00003035E

For further information:

For further information: Scott Carefoot, Business Development Manager,
Digital Media, Score Media Inc., (416) 977-6787 x2255,; Sharon Lassman, Director, Communications Score
Media Inc., (416) 977-6787 x2217,

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