SCION to hit the streets in Canada

    Toyota Canada Inc. to roll out youthful lifestyle brand in 2010

    TORONTO, Oct. 19 /CNW/ - Make it yours. Express yourself with it. Tune
it. Turn it up. Get it. Integrate it. SCION, the streetwise automotive brand
that forges the close fit between "car" and "community", is coming to Canada
in 2010.
    "Young Canadians have been telling us they want SCION, and now their
desire is within reach. SCION is an authentic brand, created to mesh with
youthful tastes and sensibilities, and we're excited to expand our presence in
Canada with new vehicles that offer a unique blend of flexibility,
personalization, affordability and fuel efficiency," said Larry Hutchinson,
Director of Toyota Canada Inc. "The time is right to bring SCION culture to
    SCION attracted new customers to the Toyota family when the brand was
launched in the United States in 2003. SCION changed the purchase experience
by allowing visitors to browse, investigate, research or just discover SCION
entirely at their own pace through grassroots events and a highly-interactive
and constantly evolving web site. What visitors discover is a unique lineup of
vehicles that are high in personal expression - lifestyle products on wheels,
offered as well-equipped models with huge opportunities for personalization
through aftermarket-style original equipment accessories.
    "SCION is a unique brand, yet still a member of the Toyota family so it
benefits from the same high standards as our Toyota and Lexus lines," Mr.
Hutchinson continued, noting that in the United States, about 70 per cent of
SCION buyers are new to Toyota, and over fifty percent of SCION owners migrate
to a Toyota vehicle as their needs and wants evolve. "As such, SCION will be
an important avenue through which we reach new drivers - those who represent
the greatest future growth of the market - and give them the opportunity to
experience, first-hand, Toyota's reputation for quality, fuel efficiency,
safety and value."

    SCION will come to Canada with three vehicles:

    - The SCION tC compact sport coupe combines style and fun in a five-
      seater hatchback, topped with a remarkable panorama moon roof;

    - The SCION xD blends personality in a subcompact five-door hatchback;

    - The SCION xB compact five-door hatchback delivers astounding
      spaciousness wrapped in a cubic cladding that's game for urban

    All SCION models are well equipped with a full range of features, from
air conditioning and cruise control to serious audio systems with SCION Sound
    Upgrades and accessories can be added to any SCION a la carte, and range
from unique wheels, shift knobs and sport pedals to satellite radio systems
and a broad selection of TRD (Toyota Racing Development) performance
enhancements. Every SCION's safety system currently includes front dual-stage
airbags, front seat mounted side airbags, front and rear side curtain airbags,
three-point lap and shoulder belts for all occupants.
    SCION will be established at select Toyota Dealer locations, using a
"store within a store" model, and will be rolled out in phases. Watch for
launches in Montréal, Toronto and Vancouver in 2010. These will be followed by
other Canadian urban centres. For more information on SCION, Canadians can

    /NOTE TO PHOTO EDITORS: Photos accompanying this release are available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: please visit or contact: Sandy
Di Felice, Director, External Affairs, Toyota Canada Inc., (416) 453-6505,

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