Schumacher Project Crowned Champion of Innovation in Monte Carlo

    ABU DHABI, United Arab Emirates, Jan. 20 /CNW/ - Due to the individuality
and prestige of the Michael Schumacher World Champion Tower concept, the
International Board of Trustees of The American Academy of Hospitality
Sciences (AAHS) felt it necessary to create a completely new category of the
Star Diamond Award, honoring innovative and unique projects.
    Michael Schumacher: "It is wonderful for this project to be acknowledged
by such a prestigious award. This award means so much as it cements not only
my belief, but also the belief of The American Academy of Hospitality Sciences
in this incredibly visionary project. It is good to be associated with such an
innovative, high-tech organization as PNYG is. Working together with this team
is an exciting experience."
    The award was presented on 10th January 2009 to PNYG CEO, Joachim
Swensson, at a glittering Gala Ceremony - the highlight of the Monte Carlo
Travel Market Exhibition (MCTM). PNYG is a visionary organization that
delivers marketing-driven luxury lifestyle projects. From ideas, strategy and
licenses, to business concepts and architectural solutions.
    Joachim Swensson: "This award is proof in our belief in innovation and
the value of brands in the global market. It additionally proves to us that
license, as the business model, is an innovative, winning concept for the
    From January 9th to the 11th the Grimaldi Forum of Monaco played host to
the fifth Monte Carlo Travel Market Exhibition and once again MCTM set itself
apart and reconfirmed its strong position as one of the leading prestige
travel and luxury lifestyle exhibitions in the world. After its first project
launch in Abu Dhabi, PNYG presented the concept of the Michael Schumacher
World Champion Tower (MSWCT) for the first time to a broader audience of high
net worth individuals and industry peers with great response at the Monte
Carlo Exhibition.
    The brainchild of PNYG CEO, Joachim Swensson, the vision is for seven
cities worldwide to share the first series of branded towers, marking Michael
Schumacher's extraordinary feat of seven World Championship titles. Each tower
will be an inspiring architectural landmark, epitomizing the union of high
technology and human tenacity that powered Michael Schumacher to a whole new
level of sporting achievement.
    The principles of energy, power and speed in architecture will be the
essence of this ultra high-end development, designed according to the
specifications of the local licensee and the market opportunities presented by
each region.
    The first Tower will be developed in Abu Dhabi by Marasi Real Estate
Fund, the first Licensee of this PNYG concept.
    Michael Kutschenreuter - CEO Marasi Fund: "We are proud that our flagship
development is honored with the 5 Star Diamond Award. This confirms that the
outstanding concept is recognized at the highest level in the world of luxury
living environments and lifestyles. For Marasi and for me personally this
Award is a strong incentive to make every effort to realize this exciting
project with the success it deserves for the benefit of all its investors and
    The tower will be 240m tall, have 60 floors and around 250 apartments.
The building will be the world's first integrated Warf skyscraper operating
sky-related and water-related apartments offering a multiplicity of possible
apartment layouts. From the 50th floor upwards, there will be Sky-Villa's
stretching over three floors with stunning views and private pools on the
roof. There will be areas containing tropical gardens and a heliport on the
top of the tower.
    The outdoor marina will be home to 30 yachts and there will be space for
storing additional yachts in a fully automated indoor yacht-parking complex.
Just as Michael Schumacher dominated Formula One, his tower will dominate the
Reem waterfront in Abu Dhabi.

    Star Diamond Award - The American Academy of Hospitality Sciences

    The Michael Schumacher World Champion Tower - Abu Dhabi and


For further information:

For further information: Sonye Wilgen, Marketing Manager PNYG,, Tel: +971-800-PNYG (7694), Mobile: +971(0)50-708-8454.

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