- With "Schueco Green Pirates" and the "Energy Path", the Leading
Provider of Pioneering Building Envelopes and Main Tournament Sponsor
Focuses on Mixing Fun With Environmental Awareness
BIELEFELD, Germany, June 8, 2011 /CNW/ - From 30 June - 3 July 2011,
golf fans and their children will get their money's worth - at "The
Princess by Schueco". As the chief sponsor of this professional
tournament in the southern Swedish town of Bara, the company is
extending its commitment to international golf. This tournament on the
European Challenge Tour is above all about developing new golf talent.
Swedish golf star and Schueco brand ambassador Henrik Stenson set up
this particular event in 2009.
Schueco, however, is not only the main sponsor, it has also launched the
"Schueco Green Pirates" initiative. Here, youngsters are introduced to
the topic of energy in a fun way by performing tasks and testing their
knowledge. The Schueco brand stands for Green Technology for the Blue
Planet. That means clean energy from solar products and windows.
Children should understand the connection between sustainably generated
power and climate protection at an early age. "This is best achieved by
getting them actively involved," explains Dirk U. Hindrichs, President
and CEO of Schueco International KG. "That's why we are linking our
commitment to golf with the communication of environmental awareness to
the adults of tomorrow, where green is the defining colour and nature
can be uniquely experienced - on the golf course."
Green ideas for the blue planet
In Bara, Schueco is working to bring even younger children closer to
green technology through golf. The "Schueco Green Pirates" initiative
is aimed at children between five and twelve years of age and is part
of a comprehensive programme of events organised by the Swedish golf
federation for young golfers and those new to the game. With various
activities such as a driving range, putting green or short course, they
can learn all about this increasingly popular sport and can even have a
go themselves. Every child registered as a "green pirate" will receive
a Schueco bandanna and a scorecard with information and exercises based
around golf and energy. These can be completed on the so-called
"Schueco Energy Path". Upon successfully completing this Energy Path,
every "mini-professional" will receive a gift pack and a badge, making
them part of the Schueco "Green Pirate Crew". If you would like to
ensure places for your children, you can already register without
obligation on the Schueco website at http://www.schueco.se/greenpirates.
Schueco brand ambassadors Kaymer and Stenson head-to-head
From 9 June, the leading provider of pioneering building envelopes is
also making tickets available for the post-tournament Charity Challenge
Match on 4 July 2011 between the Schueco brand ambassadors Martin
Kaymer and Henrik Stenson. Tickets are available from the website http://www.schueco.se/princess. For father of two, Henrik Stenson, the man behind "The Princess", it's
a special day. "That we are able to hold a third tournament thanks to
Schueco has a special significance for me. Our future, in golf and
elsewhere, belongs to our young people. It is therefore important that
future generations take responsibility. And that will only happen when
companies with vision are as committed as Schueco."
World-class golf at the 2011 Schueco Open in Duesseldorf
The third annual Schueco Open will be held on 31 July. At the Hubbelrath
Golf Club, some 100 amateurs and professionals will contest Germany's
largest and most star-studded invitational tournament. Martin Kaymer
and Henrik Stenson will be joined by fellow Schueco brand ambassadors
Geoff Ogilvy, Bubba Watson, Dustin Johnson, Miguel Angel Jimenez,
Gregory Havret, Edoardo Molinari and Liang Wenchong. One thing is
clear: the summer will be green - and extremely exciting. For
information about the Schueco Open, tickets and much more, visit http://www.schueco.de/golf.
Schueco - Green Technology for the Blue Planet.
That means clean energy from solar products and windows. And the
contribution that Schueco makes to the environment with pioneering
building envelopes. To be more precise, with Energy3: saving energy -
generating energy - networking energy. Window and facade systems not
only save energy due to optimum thermal insulation, they also generate
energy thanks to efficient solar solutions. This creates an excess of
energy which can be used by means of intelligent networking. For
building functions, as well as for everyday life. The result is a
significant step towards energy self-sufficiency - towards the
sustainable conservation of natural resources. And for a secure future.
With 5,250 employees and 12,000 partner companies, Schueco is active in
78 countries and achieved turnover of 2.38 billion euros in 2010.
SOURCE Schueco International KG
For further information:
Marketing contact: Schueco International KG