School's In and Back-to-Shopping Peaks at Wal-Mart Canada

    First day of class means a new list of supplies and back to basics

    MISSISSAUGA, ON, Sept. 4 /CNW/ - While the first day of school has
officially arrived, the back-to-school buying frenzy is still going strong.
According to Wal-Mart Canada sales data, historically, the first week of
school has been a peak sales week for key items from refill paper to underwear
to dorm décor. The back-to-school period is the second busiest shopping season
behind Christmas with Canadian families spending an average $350 on
back-to-school supplies.
    After the bell rings, students from coast-to-coast with school lists in
hand will be shopping for additional stationery items. "The first day of
school is the busiest day of the year for stationery sales," said Sheron
Tomkins, stationery buyer at Wal-Mart Canada. "On this day alone, we expect to
sell, 100,000 packages of pencils, 500,000 report covers and portfolios and
500,000 packs of our number one back-to-school item: refill paper." With a
selection of over 1,500 back-to-school stationery items, other key items this
school year include the Five-Star desk case with MP3 speakers, the Zwipes
wipe-off binder and the Crayola Total Tools staple-free stapler.


    While college and university students settle into their dorms, now is the
time to inject personal style into a shared dorm space. The top colour trends
this year are bright and bold patterns, '80s retro, black-and-white
combinations and electric brights such as magenta, orange, lime and blue.
Wal-Mart's home department offers bedding, mini pillows, desk lamps, memo
boards, faux-fur rugs and drapery panels in these latest colours.


    During the first week of school, Wal-Mart merchandise buyers expect
parents and children to stock up on underwear, an important but often
last-minute purchase. "Wal-Mart boasts an extensive assortment of underwear
styles and colours," said Alan Fawell, divisional merchandise manager of
basics. "Where patterns have prevailed in the past, this season is about
keeping it simple with solid colour choices."


    The first week of school is also the time to buy all the items that
somehow didn't make mom's back-to-school shopping list.
    -  Mini chocolate bars and chewy candies
    -  Sony DVD +/-R 100 pack disks
    -  Studio Line FX hair gel

    About Wal-Mart Canada Corp.

    Established in 1994 and headquartered in Mississauga, Ontario, Wal-Mart
Canada operates a growing network of 292 outlets nationwide. In recent years
more than 100 Canadian communities have lobbied or petitioned to have a
Wal-Mart built in their towns. The company employs more than 70,000 Canadians
and has been ranked one of Canada's best employers five of the past six years
by international human-resources firm Hewitt Associates and Report on Business
Magazine. For more information about the company, Wal-Mart Canada's first
Corporate Values Report is available at

For further information:

For further information: Felicia Fefer at (905) 821-2111 ext. 4466

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