SceneCaster Launches 3D Web for the Mass Market

    SAN DIEGO, CA, Sept. 25 /CNW/ - DEMOfall '07 Conference - September 25,
2007 - SceneCaster today unveiled a new 3D Web community where anyone can
create, share and explore interactive 3D scenes in their browser. SceneCaster
extends the rich visual experience of 3D on the Web to a mass audience
including consumers, creative professionals, and social media enthusiasts.
Bridging the gap between the virtual and real worlds, SceneCaster also
connects the online 3D experience to eCommerce sites such as eBay and Amazon,
product catalogs from leading manufacturers and retailers and to social
networks such as FaceBook and Flickr. The beta Web site can be accessed at
    SceneCaster was selected to debut at DEMOfall '07, the technology
industry's leading conference that showcases never before seen, innovative and
disruptive technologies that will change and enhance the way we work and live.
"There are plenty of places on the Internet that support creativity," said
Chris Shipley, executive producer of the DEMO Conferences. "SceneCaster is the
only Web application to put it all together in one place where people can go
to get inspired, where ideas can be borrowed, transformed and made real."
    "SceneCaster's mission is to mainstream the 3D Web by lowering the
barriers to adoption," said Mark Zohar, SceneCaster founder. "We've built it
from the ground up by combining the very best the Web has to offer today -
search, eCommerce and social networking - with a rich, immersive 3D experience
that is accessible within a standard Web browser."
    SceneCaster allows any Internet user with basic Web skills to easily
create, share and discuss their own 3D scenes or to transform existing 3D
scenes using a simple and intuitive drag and drop interface. Featuring
integration with Google's 3D Warehouse(TM), SceneCaster provides access to one
of the largest catalogs of 3D content on the Web making it easier than ever
for users to search for, select and customize 3D content for their 3D scenes.
"SceneCaster is one tool in the 3D Internet landscape that helps make
immersive, social media accessible to everyone," said Sandy Kearney, Global
Director, Emerging 3-D Internet and Virtual Business at IBM. "By providing an
easy-to-use environment and a wide range of content, SceneCaster offers an
exciting marketing opportunity for virtual environments."
    SceneCaster's arrival is rapidly gaining industry attention from a
growing roster of companies and brands that recognize SceneCaster's approach
to unleash the market potential for the 3D Web. A number of firms joined
SceneCaster at DEMOfall 07 as launch partners, including Akamai, e-interiors,
iStockphoto, Kohler, Oddcast, SmartFurniture, Wolfgang's Vault and
ZeroFootprint. "Smart Furniture's innovative home furnishings and
organizational products appeal to a wide range of customers," said T.J.
Gentle, President at "SceneCaster lets them personalize
and visualize their interior spaces with our products and connect and
collaborate with friends and family about their design and product choices."
More partners and sponsors will be announced by SceneCaster following the U.S.

    About DEMO

    Produced by Network World Events and Executive Forums, the semi-annual
DEMO conferences focus on emerging technologies and new products, which are
hand-selected from across the spectrum of the technology marketplace. The DEMO
conferences have earned their reputation for consistently identifying
tomorrow's cutting-edge technologies, and have served as launch pad events for
companies such as Palm, E(*)Trade, Handspring, and U.S. Robotics, helping them
to secure venture funding, establish critical business relationships, and
influence early adopters. Each DEMO conference features approximately 70 new
companies, products and technologies. For more information, visit

    About SceneCaster

    SceneCaster is a 3D Web community where anyone can visualize their ideas,
share them, and make them real. SceneCaster bridges the gap between the
virtual and real worlds by connecting the 3D Web experience to online
storefronts, product catalogs from leading brands and retailers, social
networks, and consumers' dreams. SceneCaster is a brand initiative of View22
Technology Inc., a leading provider of 3D Web commerce and media solutions
used by Global 2000 companies. For more information please visit

    (C) 2007 SceneCaster. All rights reserved. All brand names, product
        names, and trademarks belong to their respective holders.

    For further information: Media and Analysts: Lee St. James,, (905) 695-3470 x.5555; Media Kit:

For further information:

For further information: Media and Analysts: Lee St. James,, (905) 695-3470 x.5555; Media Kit:

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