SceneCaster and Millions of Us Partner to Expand Choices for Consumers & Advertisers

    SAN JOSE, CA, Oct. 11 /CNW/ - Virtual Worlds Conference - SceneCaster and
Millions of Us, Inc. today announced a partnership to accelerate SceneCaster's
growth and expand Millions of Us' platform portfolio. Both firms are
pioneering efforts to mainstream the 3D Web and to deliver unprecedented
campaigns for advertisers.
    "Millions of Us clearly meets our need to work with partners who
understand the importance of creating immersive sponsor opportunities that
engage consumers," said Mark Zohar, SceneCaster founder. "While we aim to
deliver the best the web has to offer with a rich immersive 3D experience for
users, with Millions of Us we can now deliver the best 3D web marketing
opportunities for advertisers as well."
    SceneCaster allows any Internet user with basic Web skills to easily
create, share and discuss their own 3D scenes or to transform existing 3D
scenes using a simple and intuitive drag and drop interface. Featuring
integration with Google's 3D Warehouse(TM) and Turbo Squid, SceneCaster
provides access to the largest catalog of 3D content on the Web, making it
easier than ever for users to search for, select and customize 3D content for
their 3D scenes.
    SceneCaster extends the rich visual experience of 3D on the Web to the
mass audience including consumers, creative professionals, and social media
enthusiasts. Bridging the gap between the virtual and real worlds, SceneCaster
also connects the 3D experience to eCommerce sites such as eBay and, product catalogs from leading manufacturers and retailers and to
other rich media social networks such as Flickr and now Facebook. With the
SceneCaster application for Facebook people can create, transform and explore
interactive 3D scenes and share them with their friends - all within Facebook.
    Millions of Us has established itself as a market-defining force in the
fast-growing virtual worlds space and has delivered dozens of unprecedented
campaigns for global brands including Warner Bros., Toyota and Intel. The
agency's management team includes prominent innovators in virtual worlds
technology and creative content, along with advertising industry veterans who
have pioneered social media and interactive campaigns.
    "We've assisted over one third of the Fortune 50 with their entries into
Second Life and other virtual world and social media platforms," said Reuben
Steiger, CEO, Millions of Us. "SceneCaster is rapidly shaping into a robust
platform which is open, more accessible and more distributed to appeal to a
mass market and to brands."

    About Millions of Us

    Millions of Us, Inc., is an agency specializing in virtual worlds.
Founded in 2006 and based in San Francisco, the agency's clients include 20th
Century Fox, Warner Bros., Toyota, Microsoft, Intel and Coca-Cola.

    About SceneCaster

    SceneCaster is a 3D Web community where anyone can visualize their ideas,
share them, and make them real. SceneCaster bridges the gap between the
virtual and real worlds by connecting the 3D Web experience to online
storefronts, product catalogs from leading brands and retailers, social
networks, and consumers' dreams. SceneCaster is a brand initiative of View22
Technology Inc., a leading provider of 3D Web commerce and media solutions
used by Global 2000 companies. For more information please visit

    (C) 2007 SceneCaster. All rights reserved. All brand names, product
        names, and trademarks belong to their respective holders.

    Media and Analysts Contact:
    SceneCaster:      Lee St. James,, +1 905-695-3470
                      ext. 5555
    Millions of Us:   Mat Small,, +1 510-684-3552

For further information:

For further information: Media and Analysts Contact: SceneCaster: Lee
St. James,, (905) 695-3470 ext. 5555; Millions of Us: Mat
Small,, (510) 684-3552

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