Say NO to bottled water

    Toronto based survey reveals negative attitudes towards bottled water

    TORONTO, April 11 /CNW/ - XYYZ (, the website for guys in
Toronto, has launched a campaign to encourage its members to drink tap water
in restaurants instead of bottled water. Through its website (,
XYYZ is offering a special download of a restaurant billfold insert which
members can use to voice their opposition to bottled water. With every
download, members also get a chance to win one of 20 copies of The Weather
Makers, by Tom Flannery. This number one national bestseller from
HarperCollins is one of the most acclaimed books on the urgent need to deal
with climate change.
    "We cater to urban guys who eat out a lot," says Russell Smith, XYYZ
Executive Editor. "Before they order that expensive bottle of exotic spring
water we want them to think: Think of the tonnes of waste, not from only the
plastic bottles going to landfills, but from the carbon expended to get that
water to their table. Think of the fact that Toronto tap water is tested
thousands of times a year for purity. Think of the 1.1 billion people who have
no access to a steady supply of clean drinking water."

    XYYZ surveyed 336 of its members on the bottled water issue:

    -   85% say they believe bottled water in restaurants is overpriced.

    -   57% said they drink it occasionally, consuming 1 to 5 bottles per

    -   Almost 60% of respondents say they drink bottled water because it's
        convenient. Only 21% said it was because they prefer the taste.

    -   More than a quarter of respondents (27%) say they feel pressured to
        buy bottled water in restaurants. On a related point, just over 20%
        say they worry they'll look cheap if they don't order bottled water
        in restaurants.

    -   While 57% said they believe bottled water is bad for the environment,
        39% disagreed with the point, indicating there is still a need for
        education in that regard.

    Smith continued, "We're asking Toronto guys to let restaurateurs know
that they aren't being cheap when they refuse bottled water, they're being
smart. Our free downloadable restaurant billfold insert can help get the point
across in a polite and effective manner."

    About XYYZ
    Lead by author and style guru Russell Smith, XYYZ is an advisory service
for guys (XY) in Toronto (YYZ) on all aspects of urban life. With input from
the Ycouncil (a group of in-the-know Toronto men) XYYZ publishes a daily
email, the Wyre, on topics that include style, nightlife, food, women and
other stuff that appeals to the y-chromosome.
    Russell Smith, Executive Editor, XYYZ, is available for interviews on
this subject.

For further information:

For further information: Peter Coish, Publisher, XYYZ, at, or (647) 291-5567

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