SaveEasy(TM) has a new look!

    --"SO QUICK, SO GOOD" on essentials, quality and convenience

    BRAMPTON, ON, June 25 /CNW/ - After much anticipation, SaveEasy(TM)
presents a new look to the Atlantic provinces of Newfoundland and Labrador,
New Brunswick, Nova Scotia and Prince Edward Island, providing customers with
a shopping experience that focuses on fresh food and personalized customer
    SaveEasy(TM) offers fresh produce, great bakery offerings, deli and a
selection of fresh meats including a hot BBQ chicken (at select locations)
program. Along with great fresh food items, shoppers will find a great
selection of every day grocery essentials, President's Choice(R) and no
name (R) brands. SaveEasy(TM) offers shoppers good value for their hard-earned
dollars without sacrificing quality. Visit for store
locations, to view weekly flyers, and for new and exciting recipes.
    "We're very excited to be serving the people of Atlantic Canada with our
new and improved SaveEasy(TM) stores," says Andrew MacIsaac, Executive
Vice-President, Atlantic Wholesalers Limited. "Our team of dedicated
colleagues is very eager to welcome customers to a shopping experience filled
with freshness, quality and value."


    -   Convenience...a quick & easy shop! SaveEasy(TM) stores are
        conveniently located in many local communities. Friendly colleagues,
        as well as clean and uncluttered aisles and accessible parking will
        make shopping a more pleasant experience.

    -   Essentials...just what shoppers need! SaveEasy(TM) strives to offer
        key items on the everyday shopping list at great value.

    - compromise! SaveEasy(TM) is committed to offering great
        service and exceptional quality at great prices. President's
        Choice(R) and no name(R) products offer a standard of quality that
        can be trusted.

    -   Free Groceries and Rewards! Earn PC(R) points, redeemable for
        groceries and other great rewards, by using PC MasterCard(R) or
        no-fee PC Bank Card.

    -   Smiles...part of the community! In 2007 and so far in 2008,
        SaveEasy(TM) granted over $93,000 in local communities through
        President's Choice Children's Charity. With the community's help,
        SaveEasy(TM) makes difficult lives a little easier. For more
        information visit
        SaveEasy(TM) was also instrumental in raising over $16,000 for the
        IWK Health Centre and Janeway Children's hospital. Currently,
        SaveEasy(TM) stores are running a food bank drive until June 27th.
        All SaveEasy(TM) stores will match customer donations to a maximum of
        $200. All proceeds will go to the local food bank in their community.

    About Loblaw Companies Limited

    Loblaw Companies Limited is Canada's largest food distributor and a
leading provider of general merchandise, drugstore and financial products and
services. Through its various operating banners, Loblaw is committed to
providing Canadians with a one-stop destination in meeting their food and
everyday household needs. This goal is pursued through a portfolio of store
formats across the country. It also offers one of Canada's strongest control
label programs, including the unique President's Choice(R) and no name(R)
brands. Loblaw is one of the largest private-sector employers in Canada,
employing over 140,000 full-time and part-time employees.

For further information:

For further information: or to arrange an interview, please contact:
David Primorac, Loblaw Companies Limited, Office: (905) 459-2500 ext. 3634,

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