is the Guy's Guide to Using Flowers to Please Girls

    DANBY, Vt., Jan. 24 /CNW/ -- Online now, just in time for Valentine's
Day, is a new Web guide that can show any guy what he needs to know to use
flowers to get, keep, impress or redeem himself with women.
    (Photo: )
    (Photo: ) is a free site that combines information,
illustrations, Flash video demos, common sense and some wit to show why
flowers should be major weapons in any man's struggle to win the affections of
the opposite sex. It was created by the Netherlands Flower Bulb Information
Center (NFBIC),, in Danby, Vt.
    The site shows the type of guy who might normally discount flower power
exactly why and how he should use nature's chick magnets to his advantage. The
idea is backed up by science.
    According to recent research by Rutgers University scientists, women not
only like flowers, they're physically and positively affected by a gift of
flowers and the effects linger for days.
    "The Rutgers research is proof that flowers are the way to a girl's
heart. But that message isn't getting through to guys," says Sally Ferguson,
director of the NFBIC. "Data from the Society of American Florists show that
only 22 percent of flower purchases are made by men. Guys do step up to the
plate on Valentine's Day, when men make more than 60 percent of floral
purchases.  But they still don't know what they're doing; and they're not
getting the idea that flowers can be their friend year round. That's what is about."
    Sassy in tone and rich in information, looks at
flowers strictly from the guy's point of view.  While it's comprehensive,
covering buying, giving and caring for cut and potted flowers, it's also
practical.  The information focuses on flowers as a bridge to reach women,
using real-life scenarios, such as her first visit to his place or a visit to
her parents, to illustrate the floral approach to romantic success.
    The site emphasizes tulips, daffodils, hyacinths, lilies, dahlias and
other popular bulb flowers.  But the information is generic and objective, and
other flowers, such as roses are featured too.  It is also advertising-free,
seeking mainly to raise awareness of flowers overall, but especially among
male, particularly younger male, consumers, who might find flowers
    "If we can do our small part to help men communicate with women, that
would be a fine thing," says NFBIC's Ferguson.  "Beyond that, we figure
linking flowers with sex undoubtedly will create a surge in green awareness,
restore natural balance to the planet and reverse global warming.  Or, maybe
just a few more people will fall in love with flowers (or with the help of
flowers!).  That would be good too!"
    For the Society of American Florists research:
9 (Due to the length of the Web site, please copy and paste into a browser
window to view).

For further information:

For further information: Sally Ferguson, Netherlands Flower Bulb 
Information Center, +1-802-293-2852, Web Site:        

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