Sauza(TM) Tequila Introduces New 100% Blue Agave Super-Premium and Ultra-Premium Tequilas to Ontario



    TORONTO, Aug. 8 /CNW/ - Sauza(TM) Tequila, known by Mexicans as "nuestro
tequila," or "our tequila," is one of the fastest growing tequila brands in
the world. Sauza is introducing its 100% blue agave products to the Canadian
market, and now offers a full range of super and ultra-premium brands, adding
to the success of its Gold and Blanco (sometimes known as Silver mixto
brands). Sauza is the only brand to offer a full line of 100 percent agave
tequilas. Hornitos(R) Reposado a super- premium product and Tres
Generaciones(R) Plata, and Tres Generaciones(R) Anejo - Ultra-premium brands -
are ideal for celebratory occasions, appealing to the sophisticated adult
consumer looking for sensational and rewarding taste experiences. These are
tequilas to be sipped slowly, just as one would savour a fine cognac or single
malt scotch. Frequently Hornitos(R) is served in mixed cocktails.

    The Blue Agave (pronounced A-GAV-EH)

    "In Mexico, the Sauza name is a national treasure. It is an icon set in
our hearts as deep as the roots of the blue agave are set in our soil," said
Julio Gonzalez, Sauza Tequila's Brand Ambassador. While leading a tasting of
Hornitos(R) Reposado, Tres Generaciones(R) Plata, and Tres Generaciones(R)
Anejo 100% agave tequila brands at a media luncheon held in Toronto today,
Gonzalez explained how Sauza's founder Don Cenobio Sauza was the first to name
the ancient Aztec drink "tequila"and the first to export tequila to the rest
of the world. Describing the agave as a dramatically beautiful plant of blue
colour that, unlike other annual crops that produce spirits, takes up to 12
years to fully mature, Gonzalez defined the exceptional taste and aroma
qualities of these high quality products.
    The alcohol content in 100% agave tequila comes exclusively from sugars
extracted from the agave, a plant that looks like a cactus but is, in fact,
from the lily family. Sauza is distinguished by owning its own distillery (La
Perseverancia in Tequila in the Jalisco region of Mexico) and thereby ensures
total quality control. Sauza's attention to distillation and aging methods
give each of the individual Sauza brands their unique character & taste.

    Hornitos Reposado
    -----------------
    Hornitos - Reposado, or "rested" tequila is made from 100% blue agave
that is aged for three months in large oak vats, delivering a smooth mature
agave character. It is for consumers seeking an exhilarating tequila
experience. The perfect combination of smooth taste and tequila edge. No
additives are added in the production process. Most frequently served in mixed
cocktails. Just ask for it in your favourite bars and restaurants in Ontario.
In Alberta, British Columbia and Manitoba, you can also get it in liquor
stores.

    Tres Generaciones (3G's)
    ------------------------
    These brands are proud of having the longest and richest history (over
100 years) of expertise and craftsmanship, fully ripened estate grown agave in
the birthplace of Tequila. All three are available in Ontario as a licensed
product at bars and restaurants. In Alberta and British Columbia 3G's Anejo is
currently available in liquor stores, 3G's Plata and Reposado will be
available in these markets in mid-August.

    Tres Generaciones Plata or simply "3G's Plata"
    ----------------------------------------------
    Sauza's unique triple distillation process ensures the ultimate purity
and smoothness in its Tres Generaciones(R) Plata brand. It delivers a clean
and spicy flavour with a sweet fruitiness in the background. It is
exceptionally well-balanced with no bite or burn. Best served for sipping and
savouring.

    Tres Generaciones Anejo or simply 3G's Anejo
    --------------------------------------------
    Sauza's crowning achievement is tequila that has been aged for three
years in once-used bourbon American white oak barrels thus offering a smoky
smooth finish. A full and balanced blend that starts with brown sugar
sweetness that fades to soft oak and clean agave. This tequila is to be
savoured and sipped slowly, to be shared with friends on special occasions or
for the pure enjoyment of extravagance and pleasure.

    About Maxxium Canada
    --------------------
    Maxxium Canada is the Canadian division of Maxxium Worldwide BV, a global
spirits and wine distribution group operating in over 35 countries and
covering more than 60 worldwide markets. Maxxium's portfolio includes some of
the most well-known premium brands: Sauza Tequila, ABSOLUT Vodka, Level Vodka,
Rémy Martin Fine Champagne Cognac, Cointreau liqueur, Canadian Club Whisky,
The Macallan and Highland Park Single Malt Scotch Whiskeys, Alberta Premium
Whisky, Bols Liqueurs, and various wines such as Clos du Bois, Cono Sur and
KWV. Maxxium's head office is in Amsterdam, The Netherlands. For more
information, visit www.maxxium.com.

    About Beam Global Spirits & Wine
    --------------------------------
    Inspiring conversations around the world, Beam Global Spirits & Wine,
Inc., is building brands people want to talk about. Consumers from all corners
of the globe call for our brands, including Sauza(R) Tequila, Canadian Club(R)
Whisky, Jim Beam(R) Bourbon, Maker's Mark(R) Bourbon, Starbucks Liquors(TM)
and Clos du Bois(R) Wines. Beam Global Spirits & Wine is part of Fortune
Brands, Inc. (NYSE:  FO), a leading consumer brands company with annual sales
exceeding $8 billion. For more information on Beam Global Spirits & Wine, its
brands, and its commitment to social responsibility, please visit
www.beamglobal.com and www.drinksmart.com.

    
                       Sauza(TM) Tequila, 40% alc./vol.
             (C)2007 Sauza Tequila Import Company, Deerfield, IL
    





For further information:

For further information: or images, please contact: Aimée Savard, LexPR
Canada, Telephone: (416) 542-9140 x 3364, Cell phone: (416) 788-6719, Email:
Email: asavard@lexpr.com

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