Saputo to supply packaged dairy products for the Vancouver 2010 Olympic and Paralympic Winter Games

    VANCOUVER, Jan. 23 /CNW/ - A wide variety of Saputo packaged dairy
products will soon bring the Vancouver 2010 Olympic and Paralympic Winter
Games into kitchens across Canada. With the announcement today of Saputo as an
Official Supplier of packaged dairy products for the 2010 Winter Games, not
only will a selection of its packaged dairy products display the Official
Supplier mark, it will also provide packaged dairy products to the Canadian
Olympic and Paralympic teams leading up to the Games. Additionally, Saputo
will supply the same products to the Athletes' Villages during the Games.
    The Quebec-based company's $3 million, five-year partnership with the
Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter
Games (VANOC) will see Saputo's packaged dairy products, including among
others those sold under the Saputo, Armstrong and Dairyland brands, supplied
to the Vancouver and Whistler Olympic and Paralympic Villages and at venues
during the 2010 Winter Games. Saputo will also be the Official Supplier of
packaged dairy products for the Canadian Olympic and Paralympic teams
competing in Beijing 2008 and London 2012.
    "It is with great pride that we join the Vancouver 2010 team to support
this prestigious international event that celebrates physical performance at
its best," said Lino Saputo, Jr., President and Chief Executive Officer of
Saputo Inc. "Like the athletes competing in the Olympic and Paralympic Games,
as a company, we too strive for personal best, encourage growth and believe in
the pursuit of personal dreams. These principles lead us to believe that every
individual must challenge themselves as they attempt to achieve their goals,
consistent with the spirit of the Olympic Games."
    "Saputo has a tradition in supporting athletes from the grassroots level
through to the Olympic and Paralympic Games," said Cathy Priestner Allinger,
Executive Vice President, Sport and Games Operations at VANOC. "It is with
great pleasure that we welcome on board this successful Canadian and
international company dedicated to quality, people and growth."
    During today's event, Dasha Gaiazova, a Calgary-based National team
cross-country skier training for the 2010 Winter Games, and a recipient of
Saputo bursaries, addressed the gathering by audio from the World Cup circuit.
"Saputo truly believes in the virtue of sport and really encourages athletes
to attain their goals. When they first began sponsoring me in 2003, I was not
even a member of the Canadian team, but they believed in me. I am excited to
hear that athletes from around the world will now also benefit from Saputo's
    Saputo believes that physical activity and sport represent a means
towards creating a better society and a way for individuals to discover their
personalities, develop their skills and learn the fundamentals of teamwork.
They have partnered with many organizations such as the Québec Foundation for
Athletic Excellence, providing bursaries to athletes at all levels across
Canada, and the Jeux du Québec where Saputo has been a sponsor for the last
five years. With Saputo providing support to soccer athletes from amateur to
professional level - including to the Québec Soccer Federation whose amateur
soccer membership is approximately 175,000 players and to the United Soccer
League's Montréal Impact professional soccer team - their involvement with the
2010 Winter Games is a logical fit.

    About Saputo

    Saputo, a whole world to discover. With its distinctive array of products
and its commitment to growth, Saputo continues to explore and seize new
opportunities while maintaining the best of tradition. Through product
innovations, global expansion and unwavering employee dedication, Saputo
produces, markets and distributes products of the highest quality. Saputo is
one of the top twenty dairy processors in the world, the largest dairy
processor in Canada, among the top five cheese producers in the United States
and the third largest dairy processor in Argentina and the largest snack-cake
manufacturer in Canada. Success stems from the passion and expertise of the
8,900 men and women who work in its numerous locations worldwide. Well-known
brands such as Saputo, Alexis de Portneuf, Armstrong, Baxter, Dairyland,
Danscorella, De Lucia, Dragone, DuVillage de Warwick, Frigo, Kingsey, La
Paulina, Nutrilait, Princesse, Ricrem, Sir Laurier d'Arthabaska, Stella,
Treasure Cave, HOP&GO!, Rondeau and Vachon have earned the trust of consumers
in over thirty countries. Saputo Inc. is a public company whose shares are
traded on the Toronto Stock Exchange under the symbol SAP.

    About VANOC

    VANOC is responsible for the planning, organizing, financing and staging
of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The
2010 Olympic Winter Games will be staged in Vancouver and Whistler from
February 12 to 28, 2010. Vancouver and Whistler will host the 2010 Paralympic
Winter Games from March 12 to 21, 2010.
    VANOC's marketing program is focused on securing mutually rewarding
partnerships with shared values to generate sufficient revenue to host
successful Winter Games in 2010 and to leave a financial legacy for sport.
VANOC's Worldwide TOP Partners include Coca-Cola, Atos Origin, GE, McDonald's,
Omega, Panasonic, Samsung and Visa. VANOC's National Partners are Bell Canada,
Hbc, RBC Financial Group, GM Canada, Petro-Canada and RONA.
    VANOC's Official Supporters include Air Canada, British Columbia Lottery
Corporation, Canadian Pacific, the Insurance Corporation of British Columbia,
Jet Set Sports, Ricoh Canada Inc., the Royal Canadian Mint, and Teck Cominco
Limited. VANOC's Official Suppliers are 3M, Birks, Britco, Dow Canada, EPCOR,
Haworth Canada, Nortel, Sun Microsystems, TransCanada, Vincor Canada, Weston
Bakeries and Workopolis.

For further information:

For further information: SAPUTO, Karine Vachon, Advisor, Communications,
(514) 328-3377; VANOC Communications, Katie Green, (778) 328-6473

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