Saphara Kilimanjava(TM) Coffee earns 2008 Best New Product Award

    TORONTO, Feb. 13 /CNW/ - More than 10,000 Canadians recently voted
Saphara Kilimanjava(TM) Coffee the best new coffee in the Tea & Coffee
Category of the 2008 Best New Products Awards (BNPA), a national consumer
choice awards program.
    The Best New Product Awards is an annual awards program focusing on
everyday consumer packaged goods products including food, personal care and
household. Based on voting by real consumers who participate in an independent
survey, the BPNA is one of the largest consumer surveys about new product
development and innovation conducted in Canada with over 10,000 Canadians
participating nationally. This year's results have shown that Canadian
consumers are becoming more and more concerned with the environment and how
their choices can affect their 'carbon footprint'.
    Saphara, a brand of The Hain Celestial Group, a leading natural and
organic food and personal care products company, worked diligently sourced as
Organic, Fair Trade Certified Arabica beans from the finest coffee growing
regions across the globe to bring consumers a true journey for the senses.
Saphara offers the exclusive combination of premium coffees and social
responsibility for today's eco-conscious consumer.
    "Saphara is committed to reducing our carbon footprint and continues to
research and develop best manufacturing practices to maximize our
environmental sustainability," said Claire Byrne, brand manager at Hain
Celestial Canada. "We manufacture with a patented process that grinds, fills
and seals in one continuous operation, reducing our lighting and heating
requirements. In addition to purchasing fair trade certified beans which
provide livable wages and improved opportunities for coffee growing
communities, we only purchase shade grown beans. This protects coffee plants
from the sun, making the soil more fertile, preventing erosion and hosting
migratory and native birds."
    The coffees retail for $7.99 each and are available in four varieties:
Kilimanjava(TM), Mocaverde(TM), Costa Roasta(TM) and Columbean Decafé. Saphara
also offers premium full-leaf botanical organic and fair trade certified teas,
available in four distinctive flavours: White Tea with Schizandra, Tropical
Rooibos, Gen Mai Cha and Blackcurrant Hibiscus.

    The Hain Celestial Group

    The Hain Celestial Group, Inc. (NASDAQ:   HAIN), headquartered in Melville,
NY, is a leading natural and organic food and personal care products company
in North America and Europe. Hain Celestial participates in almost all natural
food categories with well-known brands that include Celestial Seasonings(R),
Terra(R), Garden of Eatin'(R), Health Valley(R), WestSoy(R), Earth's Best(R),
Arrowhead Mills(R), DeBoles(R), Hain Pure Foods(R), FreeBird(TM), Plainville
Farms(R), Hollywood(R), Spectrum Naturals(R), Spectrum Essentials(R), Walnut
Acres Organic(R), Imagine(R), Rice Dream(R), Soy Dream(R), Rosetto(R), Ethnic
Gourmet(R), Yves Veggie Cuisine(R), Granose(R), Realeat(R), Linda
McCartney(R), Lima(R), Grains Noirs(R), Natumi(R), JASON(R), Zia(R) Natural
Skincare, Avalon Organics(R), Alba Botanica(R), Queen Helene(R), Tushies(R)
and TenderCare(R). Hain Celestial has been providing "A Healthy Way of
Life(TM)" since 1993. For more information, visit

For further information:

For further information: Media Contact: Claire Byrne, Hain Celestial
Canada,, (416) 849-6227

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