Samsung VICE 3G mobile handset makes worldwide debut in Canada

           New messaging device featuring slide-out QWERTY keyboard
             available in Canada exclusively with Bell Mobility

    MISSISSAUGA, ON, May 8 /CNW/ - Samsung Electronics Canada and Bell
Mobility today announced the launch of the new Samsung VICE 3G mobile handset.
The new messaging centric device, making its worldwide debut in Canada on Bell
Mobility's 3G high speed wireless network, comes equipped with a slide-out
QWERTY keyboard for easy text and email messaging, and Bell's distinctive user
interface with one-click access to social networking sites.
    Canadians have embraced text messaging, sending approximately 77 million
per day. The Samsung VICE's slide out QWERTY keyboard makes typing those
messages a breeze.
    "Samsung's VICE is the ultimate tool for text-happy Canadians," said Paul
Brannen, General Manager, Wireless Terminal Division, Samsung Electronics
Canada. "This fun and affordable handset addresses the unique needs of those
who enjoy staying connected through social networking sites, instant
messaging, mobile browsing, email and texting."
    The Samsung VICE delivers a complete mobile experience with features like
a 2 megapixel camera, the fully integrated Bell Media Player, access to
services like Full Track Music, Live TV and GPS Nav. The handset also includes
up to 8 gigabytes of expandable memory, HTML web browsing and one-click access
to popular sites like Facebook.
    "In addition to text and email capabilities, the Samsung VICE offers
clients an affordable way to access Bell Mobility's extensive variety of 3G
mobile services like Live TV, GPS Nav and Full Track Music," said Adel
Bazerghi, Senior Vice President of Products at Bell Mobility. "And with Bell's
new, totally customizable user interface, accessing the VICE's great features
is simple and fun."
    Along with offering clients fast access to their favourite applications
and services, Bell Mobility's original user interface delivers dynamic
information like weather, sports and news updates directly to the VICE's home
    To celebrate the launch, the first 20,000 purchasers of the Samsung VICE
will receive their choice of 1 of 50 free decals designed for personalizing
the handset, enabling users to truly make it their own.
    Available in blue with silver or white with red, the Samsung VICE is
available exclusively from Bell for as little as $49.95 on a three year
contract or $249.95 without a contract.
    For more details please visit: or

    About Samsung Electronics Canada

    Samsung Electronics Canada, Inc. (SECA), a wholly owned subsidiary of
Samsung Electronics Co., markets a broad range of award-winning digital
consumer electronics, information systems, telecommunications and home
appliance products.
    SECA upholds Samsung's mission to provide consumers with innovative
digital convergence products that possess exceptional technology, quality,
features, performance and value. The company oversees the Canadian operations
of Samsung's Consumer Electronics division, IT division, Home Appliance
division and Wireless Terminals division.
    Samsung has been a global TOP sponsor of the Olympic Games since 1997 and
was a presenting sponsor of the Olympic Torch Relay from 2004 to 2008. Also
through Samsung's Four Seasons of Hope charity, Samsung helps athletes and
celebrities raise funds for their respective charities, including the Wayne
Gretzky Foundation in Canada. Samsung is also a proud sponsor of Hockey Canada
and is the official HDTV sponsor of the NFL.
    For customer service inquiries, please call 1-800-SAMSUNG
(1-800-726-7864), and for more information, please visit

    About Bell

    Bell is Canada's largest communications company, providing consumers with
solutions to all their communications needs, including telephone services,
wireless communications, high-speed Internet, digital television and voice
over IP. Bell also offers integrated information and communications technology
(ICT) services to businesses and governments, and is the Virtual Chief
Information Officer (VCIO) to small and medium businesses (SMBs). Bell is
proud to be a Premier National Partner and the exclusive Telecommunications
Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is
wholly owned by BCE Inc. For information on Bell's products and services,
please visit For corporate information on BCE, please visit

For further information:

For further information: Brock Penner/Scott MacFadyen, APEX Public
Relations, (416) 924-4442 ext. 226/243,; Julie Smithers, Bell Media
Relations, (416) 528-9409,

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