Samsung Recycling Direct(TM) Launches In Canada

    Samsung helps Canadians live a greener lifestyle

    MISSISSAUGA, ON, April 16 /CNW/ - Samsung Electronics Canada is bringing
a green sheen to the Canadian electronics industry with the launch of Samsung
Recycling Direct(TM), a new commitment to the recycling of consumer
electronics throughout Canada. Beginning April 22, consumers can bring their
Samsung-branded consumer electronics to 15 fixed e-collex drop-off locations
across the country for recycling at no charge. The program will also accept
non-Samsung-branded consumer electronics for a nominal fee paid directly to
the recycler upon delivery of the e-waste.
    "We understand that consumers are experiencing a lot of confusion about
what to do with their unused or old electronics," said Benjamin Lee,
president, Samsung Electronics Canada. "Today is about educating Canadians
that Samsung considers the environment at every stage of a product's lifecycle
- from how it's manufactured to the way it's experienced in the home and
finally, how it's managed when it's time to upgrade. We're thrilled to be able
to offer consumers an easier way to lead a greener lifestyle."
    The Samsung Recycling Direct program provides convenience for consumers
to responsibly recycle their consumer electronics, including mobile phones,
televisions, cameras, VCRs, computers and monitors. The 15 e-collex drop-off
locations across Canada will be maintained by Samsung's recycling partner,
Global Electric Electronic Processing (GEEP). GEEP is obligated under the
program to not incinerate, send to solid waste landfill, or export toxic waste
(defined in a manner consistent with the commonly accepted definition of
hazardous electronic waste) to developing countries. Details about Samsung's
standards for responsible recycling are available at
    Samsung also unveiled, a new microsite where
additional information on this program can be found. Consumers who visit the
site can learn about the various recycling collection sites in Canada, read
about upcoming recycling drives, and learn more about how Samsung recycles
    In addition to the launch of Samsung Recycling Direct, Samsung offers
eco-friendly products designed with innovations that reduce their impact on
natural resources. Some of Samsung's greener product choices include:

        Televisions - New this year, Samsung's LED TVs use 40 per cent less
        energy than previous LCD models and contain no mercury, lead or
        Volatile Organic Compounds (VOCs). They are shipped with packaging
        made from recycled materials, are ultra-slim and lightweight,
        reducing the amount of energy used for shipping.

        All Samsung LCD TVs meet or exceed strict Energy Star(R) 3.0
        guidelines, and our 2009 LCD TVs use 20-30 per cent less energy than
        the previous year models.

        Refrigerators - All Samsung refrigerators are Energy Star(R)

        Laundry - All Samsung front-load washers are Energy Star(R) compliant
        and use significantly less water per load than top loaders. Samsung
        dryers have many energy-saving features such as low or no heat
        options and a cycle that senses when the clothes are dry and stops
        the dryer before the timed cycle is up.

        Ranges - SteamQuick(TM) is an environmentally-friendly self-clean
        cycle that cleans in just 20 minutes using very low heat and steam,
        plus all Samsung ranges are Energy Star(R) compliant.

        Printers - Features like Toner Save and auto duplex printing can help
        offices reduce paper use and waste. All Samsung toners are accepted
        in the STAR recycling program.

        Monitors - Samsung's new Ecofit PXX70 series LCD monitors are
        manufactured without lead and Volatile Organic Compounds (VOCs). They
        use 50 per cent less energy than conventional LCD monitors.

    "To mark the launch of Samsung Recycling Direct and to celebrate the
earth, we are inviting our employees to drop off their electronics at our
Mississauga headquarters on April 22," said Lee. "Samsung employees share our
corporate commitment to the environment by recycling consumer electronics
products. We are truly inspired by their level of receptivity and
    In addition to the employee recycling drive, Samsung will host a
community electronics recycling event at the 2009 Green Living Show in Toronto
on April 24th from 10am to 6pm and April 25th from 10am to 4pm. In partnership
with the Green Living Show and GEEP, Samsung invites anyone wishing to recycle
their electronics to do so at no charge at the main entrance of the Direct
Energy Centre, located at Exhibition Place, 100 Princess Boulevard.
Convenient, curbside access and onsite staff assistance will be available. To
reward their efforts, Samsung will offer a $2 rebate on an entry pass to the
Green Living Show.
    Samsung is a sponsor and participant of The Green Living Show, booth No.

    About GEEP

    GEEP is a fully integrated global service provider who deals with end of
life electric and electronic products in their ISO certified plants and is
committed to the environment and the health and safety of their employees.
GEEP recovers valuable commodities from waste with a zero landfill objective
using their proprietary software and recycling equipment technology.

    About Samsung Electronics Canada

    Samsung Electronics Canada, Inc. (SECA), a wholly owned subsidiary of
Samsung Electronics Co., markets a broad range of award-winning digital
consumer electronics, information systems, telecommunications and home
appliance products.
    SECA upholds Samsung's mission to provide consumers with innovative
digital convergence products that possess exceptional technology, quality,
features, performance and value. The company oversees the Canadian operations
of Samsung's Consumer Electronics division, IT division, Home Appliance
division and Wireless Terminals division.
    Samsung has been a global TOP sponsor of the Olympic Games since 1997 and
has been a presenting sponsor of the Olympic Torch Relay since 2004. Also
through Samsung's Four Seasons of Hope charity, Samsung helps athletes and
celebrities raise funds for their respective charities, including the Wayne
Gretzky Foundation in Canada. Samsung is also a proud sponsor of Hockey Canada
and is the official HDTV sponsor of the NFL.
    For customer service inquiries, please call 1-800-SAMSUNG
(1-800-726-7864), and for more information, please visit

For further information:

For further information: Media Contact: Jennifer Stein, APEX Public
Relations, (416) 924-4442 ext 227

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