Samsung projects crystal clarity into the world of multi-media

    New series of projectors offers superior brightness, contrast

    MISSISSAUGA, ON, Aug. 11 /CNW/ - Samsung Electronics Canada has taken the
power of projection to an unprecedented level with the introduction of its new
SP series multi-media projectors. With features and functionality that support
a variety of uses, these new models are perfect for home and office use.
    These sleek, new projectors offer unmatched brightness, precise colour
reproduction, true film mode reproduction, superior sound, and versatile
compatibility with the latest in computer hardware and operating systems.
Users can watch movies, view photos, present business presentations or play
video games in an unparalleled way.
    "Our research shows today's consumers have much higher expectations for
computer projectors than ever before," said Ron Hulse, Vice President, Sales
and Marketing, IT Division at Samsung. "To simply mirror the computer screen
image is no longer sufficient. They want high resolution, vivid colour,
brightness and sharpness, because their uses have become much more diverse."
    Once a tool for business presentations, consumers now use projectors for
everything from viewing photos and home videos to playing video games and
presenting multimedia arrangements. Samsung's newest line of projectors is a
direct response to consumer demands for high quality, versatility and
technological innovation.

    The stylish contours of the SP-A400B allow users to fit ergonomically
into any professional environment. The BrilliantColor feature increases
brightness by 50 per cent and expands the colour palette for a strikingly
vivid picture. The SP-A400B is unrivaled in its capacity to produce widescreen
resolution, fulfilling users' home theatre needs while offering Windows Vista
certification. Connectivity with the SP-A400B is a breeze as this model offers
input terminals for HDMI, Component, S-Video, Composite, PC (D-sub 15 pin) and
RS-232C which allows for complete connectivity to most multi-media devices.

    SP-A800B Full HD
    Movie lovers set on getting the truest of home theatre experiences will
love the SP-A800B's frame true film mode, which follows the movie production
speed of 24 frames per second and mirrors the director's format. The
projector's DLP 1080p technology uses millions of tiny mirrors to reflect
light and images onto the screen, producing a feeling of ultimate reality. The
phenomenal 10,000:1 contrast ratio is achieved by intuitively altering the
backlight brightness, creating more depth and realism to the image. In
addition, it offers a low noise level of 24 dB, allowing users to experience
the full quality of their home theatre sound system.

    Things move fast in the world of big business, and technology must meet
the increasing demands of the modern office. The SP-D300B offers users the
lowest noise output of any business projector on the market with Windows Vista
certification and wide range of multimedia options, including HDMI, PC,
Composite, and Component inputs - all using 3,000 ANSI of brightness for
ultimate results in ambient lighting.

    Every small and home office business owner needs a reliable and
cost-effective technology partner, and nothing meets the needs of the
entrepreneur-on-the-go like Samsung's SP-P400B. The low-noise, compact
projector not only allows users to view images in presentation or movie mode,
but offers a lamp life of 20,000 hours that never has to be replaced,
resulting in a zero-sum total cost of ownership.

    The SP400 is MSRP $799; the SP-D300 is MSRP $1,299; the SP-A400 is MSRP
$1,499 and the SP-A800 is MSRP $9,999. All of the new Samsung projectors will
be available at Staples and Samsung resellers in September, 2008.

    About Samsung Electronics Canada Inc.
    Samsung Electronics Canada, Inc. (SECA), a wholly owned subsidiary of
Samsung Electronics Co., markets a broad range of award-winning digital
consumer electronics, information systems, telecommunications and home
appliance products.
    SECA upholds Samsung's mission to provide consumers with innovative
digital convergence products that possess exceptional technology, quality,
features, performance and value. The company oversees the Canadian operations
of Samsung's Consumer Electronics division, IT division, Home Appliance
division and Wireless Terminals division.
    Samsung has been a global TOP sponsor of the Olympic Games since 1997 and
has been a presenting sponsor of the Olympic Torch Relay since 2004. Also
through Samsung's Four Seasons of Hope charity, Samsung helps athletes and
celebrities raise funds for their respective charities, including the Wayne
Gretzky Foundation in Canada. Samsung is also a proud sponsor of Hockey Canada
and is the official HDTV sponsor of the NFL.
    For customer service inquiries, please call 1-800-SAMSUNG
(1-800-726-7864), and for more information, please visit

For further information:

For further information: Diane Medeiros, Scott MacFadyen, APEX Public
Relations, (416) 924-4442, ext. 248, 234,,

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Samsung Electronics Canada Inc.

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