Samsung gives Attitude(R)

    Promotion offers customers a year supply of eco-friendly laundry
    detergent with the purchase of Samsung laundry line

    MISSISSAUGA, ON, Oct. 1 /CNW/ - With North American households, on
average, washing approximately 400 loads of laundry a year(*), Samsung
Electronics Canada is making it easier for Canadians to turn their laundry
room green. Announced today, Samsung has partnered with Quebec-based Bio
Spectra, the leading developer and manufacturer of eco-responsible home
cleaning products, to launch a national promotion where customers who purchase
a 27" Samsung washer and dryer will be given a year supply of eco-friendly
ATTITUDE fabric detergent.
    Customers can register for the promotion by logging onto and filling out an entry form with the serial number of
their recent Samsung laundry purchase. They will then be sent six bottles of
premium ATTITUDE lavender and grapefruit laundry detergent.
    "Samsung prides itself on offering energy efficient and eco-friendly home
appliance products," said Warner Doell, Director of Sales and Marketing, Home
Appliance Division, Samsung Electronics Canada. "By partnering with ATTITUDE,
we are giving our customers the means to transform their laundry room into a
truly green space."
    Samsung's full line of laundry products are energy efficient and carry
the Energy Star rating. Samsung's latest laundry offering, the Platinum
laundry line - now available at major retailers across Canada - features one
of the largest capacities in the market today, allowing users to clean more
laundry with lesser loads which is friendly on Mother Nature and hydro bills.
    ATTITUDE is the world's largest line of certified eco-friendly household
products and the first to be accredited by an EcoLogo certification, the most
recognized and respected environmental standard in North America.
    "This partnership emphasizes both Samsung and Bio Spectra's commitment to
offering customers high-quality eco-friendly products," said Melissa Lusignan,
Sales & Marketing Manager, Bio Spectra. "By offering effective, green
alternatives to Canadians, we allow conscientious citizens to make their daily
gestures to protect the environment without sacrificing speed and efficiency.
We are excited to partner with a like-minded company such as Samsung in
contributing to the sustainable development of our planet and helping
consumers protect their health and reduce their environmental footprint."
    Made with essential oils and all natural ingredients ATTITUDE laundry
detergent is naturally hypo-allergenic and with its concentrated formula can
wash 35 loads with just one 1.05 litre bottle. Free of petrochemical
derivatives, the detergent is designed for both high-efficiency and
conventional washing machines.
    Samsung and ATTITUDE offer the following tips to help turn your laundry
room green:

    Full Capacity is Key - Only do a load of laundry when you have a full
    load. Washing and drying one full load is more energy efficient than
    washing and drying two medium-sized loads. Also, when drying laundry
    refrain from adding wet items to a load that is already partially dried -
    it will just increase the cycle time.

    Clean Your Dryer - Make a habit of cleaning out your dryer's lint filter
    after each use. A clogged filter can lead to longer drying cycles -
    wasting both your time and money. Also, periodically check the outside
    dryer exhaust vent to ensure it's clean, unobstructed and that the
    flapper can open and close freely.

    Timing Is Everything - Dry loads right after each other to take advantage
    of the heat still in the dryer from the previous load. Also set your
    dryer to an auto-dry setting instead of a timer setting to help reduce
    wasted energy.

    It's all in the Detergent - Use concentrated laundry detergent as it
    contains less packaging. Also, purchase a biodegradable and non-toxic
    detergent as it won't harm the environment or your health.

    Use Mother Nature - Take advantage of warm weather by hanging your
    laundry to dry outside.

    Save on Dry Cleaning - While the tag may say "dry-clean only" you
    shouldn't believe everything you read. Several delicate fabrics like
    wools and silks can be laundered at home with proper care. So be
    environmentally friendly and cut your dry cleaning bills by washing your
    delicates at home, air drying or using Samsung's "steam refresher"
    feature to freshen up wrinkled clothes.

    About Samsung Electronics Canada Inc.
    Samsung Electronics Canada, Inc. (SECA), a wholly owned subsidiary of
Samsung Electronics Co., markets a broad range of award-winning digital
consumer electronics, information systems, telecommunications and home
appliance products.
    SECA upholds Samsung's mission to provide consumers with innovative
digital convergence products that possess exceptional technology, quality,
features, performance and value. The company oversees the Canadian operations
of Samsung's Consumer Electronics division, IT division, Home Appliance
division and Wireless Terminals division.
    Samsung has been a global TOP sponsor of the Olympic Games since 1997 and
has been a presenting sponsor of the Olympic Torch Relay since 2004. Also
through Samsung's Four Seasons of Hope charity, Samsung helps athletes and
celebrities raise funds for their respective charities, including the Wayne
Gretzky Foundation in Canada. Samsung is also a proud sponsor of Hockey Canada
and is the official HDTV sponsor of the NFL.
    For customer service inquiries, please call 1-800-SAMSUNG
(1-800-726-7864), and for more information, please visit

    About Bio Spectra
    Headquartered in Montréal, Bio Spectra is a Québec-based developer,
manufacturer and distributor of environmentally-friendly products founded in
1997. Since its inception, Bio Spectra has worked tirelessly to become a
leader in the development of eco-friendly products that leave no trace on the
environment or its inhabitants. Its mission is to play a pivotal role in the
evolution of consumer behaviour by offering truly eco-responsible
alternatives. Bio-Spectra is the only company to manufacture a complete range
of home cleaning products that corresponds to the strict standards on
biodegradability, eco-toxicity, and human health impacts set forth by EcoLogo
certification - the most recognized and respected symbol of eco-responsible
certification in North America. The ATTITUDE(R) line of products are sold in
major supermarkets, pharmacies and hardware stores across Canada and the
United States with plans on expanding into the UK, France, Germany, Holland,
Spain and Japan in the coming year.

    (*) Energy Star

For further information:

For further information: Diane Medeiros, Scott MacFadyen, APEX Public
Relations, (416) 924-4442, E-Mails:,; Mélissa Lusignan, Karolyn Brault, BIO SPECTRA, (514)

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Samsung Electronics Canada Inc.

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