Samsung Delivers 2nd Generation LED-Backlit LCD HDTV With New Series 9 LED LCD HDTV

    Series 9 LED LCD HDTV Features Auto Motion Plus 120Hz(TM) and Ultra Clear

    MISSISSAUGA, ON, Aug. 21 /CNW/ - Samsung Electronics Canada unveils the
successor to the company's award-winning 81 Series LED LCD HDTV, with the
launch of the new Series 9 LED LCD HDTV. The 2008 flagship Series 9, Samsung's
2nd generation LCD HDTV to use LED SmartLighting(TM) technology, features the
powerful combination of LED and 120Hz technologies, resulting in a 1,000,000:1
dynamic contrast ratio for a crisp, full HD 1080p picture.
    The Series 9 is distinguished by Samsung's new addition to the
art-inspired ToC(TM) (Touch of Colour(TM)) design - an elegantly patterned
bezel with charcoal grey accent. Beyond delivering a superior picture
performance with craftsman-like design, the Series 9 gives consumers the
freedom to easily access and manage nearly all forms of digital content via
the TV through innovative features such as InfoLink(TM) and WiseLink(TM) Pro.
    "Combining Samsung's LED SmartLighting and Auto Motion Plus 120Hz
technologies in one high-performance LCD HDTV, the Series 9 LCD represents
Samsung's continued focus on advancing the very highest picture quality
available to consumers in the current HDTV market," said Robert Gumiela,
Senior Marketing Manager, Consumer Electronics, Samsung Electronics Canada.

    Superior Picture Quality

    As Samsung's second generation LCD HDTV to use advanced LED SmartLighting
with local dimming technology, the Series 9 LCD HDTV is able to achieve
dramatic contrast levels and express "actual black levels" by completely
shutting off a pixel's light source, eliminating the greyish black picture
plaguing many LCD HDTVs. Conversely, groups of pixels can be locally
controlled to produce more light increasing the brightness of the Series 9's
picture when necessary.
    Furthering the Series 9's ability to show deeper black levels, Samsung's
improved Ultra Clear Panel technology eliminates ambient light reflection that
may affect picture quality, ensuring perfect picture clarity even in bright
viewing surroundings. By enhancing colour reproduction level, Samsung's Ultra
Clear Panel technology also lets consumers enjoy the detail and vibrancy of
    Adding to the superior picture quality in the Series 9 is Samsung's Auto
Motion Plus 120Hz(TM) technology that reduces the motion blur caused by
fast-paced content. It's ideal for diehard sport fans, avid gamers, and movie
mavens alike.

    Connecting to Content

    Always seeking ways to expand the possibilities of the HDTV, the Series 9
LED LCD also features Samsung's InfoLink(TM) RSS service, which gives
touch-of-a-button access to news, weather, and stock quotes. The Series 9 also
plays MP3 music, JPEG photos, and video files stored on memory drives, other
digital devices, or PCs with Samsung's WiseLink(TM) Pro and DLNA technology.
    In addition to WiseLink Pro where consumers can utilize the USB 2.0
access to display home movies and pictures, Samsung's Series 9 comes with
internal flash memory preloaded with premium content giving consumers access
to a vast library of digital content to enjoy, including high resolution
artwork, cooking recipes, exercise routines, children's programming, and
    Connecting to external components such as Blu-ray players and HD
Camcorders is even easier as the Series 9 comes equipped with four (1 side,
3 rear) HDMI-CEC inputs to control the latest home theatre products using a
single remote.

    ToC (Touch of Colour) Design

    Continuing Samsung's line of Touch of Colour(TM) HDTV, the Series 9
strays from the traditional black, box-like bezel for an elegant charcoal grey
bezel with a honey-comb pattern. To create this distinctive effect, Samsung
uses dual-injection molding technology, a process commonly applied in the
design of premium automobiles, to embed colour within the material. This
technology wraps the bezel with a translucent coating and controls the density
of the transparent and opaque material used in the process, resulting in a
subtle yet unique look with distinct grey and black gradation.

    EnergyStar(R) Rated

    Aligned with Samsung's efforts to combine technological advancement with
environmental awareness, Samsung's Series 9 950 LCD features a unique
"EnergySaving Mode" that ensures the HDTV is compliant with the EPA's
EnergyStar(R) rating system. By adjusting the HDTV's backlight brightness with
a low, medium, or high selection, power consumption is substantially decreased
compared to similar 2007 models.
    Additionally, the unique ToC manufacturing process infuses colour into
the TV's bezel without any painted on colour, no VOC's (Volatile Organic
Compounds) are emitted for lower CO2 emissions during production. By using LED
backlighting rather than a traditional cold cathode fluorescent lamps (CCFL),
the Series 9 950 is also mercury-free.


    The Series 9 LCD HDTVs will be available in September and offered in 46
and 55-inch sizes. The televisions will be offered at an MSRP of $3,999.99 and

    About Samsung Electronics Canada Inc.

    Samsung Electronics Canada, Inc. (SECA), a wholly owned subsidiary of
Samsung Electronics Co., markets a broad range of award-winning digital
consumer electronics, information systems, telecommunications and home
appliance products.
    SECA upholds Samsung's mission to provide consumers with innovative
digital convergence products that possess exceptional technology, quality,
features, performance and value. The company oversees the Canadian operations
of Samsung's Consumer Electronics division, IT division, Home Appliance
division and Wireless Terminals division.
    Samsung has been a global TOP sponsor of the Olympic Games since 1997 and
has been a presenting sponsor of the Olympic Torch Relay since 2004. Also
through Samsung's Four Seasons of Hope charity, Samsung helps athletes and
celebrities raise funds for their respective charities, including the Wayne
Gretzky Foundation in Canada. Samsung is also the official HDTV sponsor of the
    For customer service inquiries, please call 1-800-SAMSUNG
(1-800-726-7864), and for more information, please visit

For further information:

For further information: Diane Medeiros, Jennifer Stein, APEX Public
Relations, (416) 924-4442, ext. 248, 227,,

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Samsung Electronics Canada Inc.

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