SAIT to Benefit from American Express Dine and Shop Program

    --American Express Cardmembers Can Help Raise up to $50,000 for the SAIT

    MARKHAM, ON, Sept. 17 /CNW/ - As presenting sponsor of the Calgary
International Film Festival, American Express has launched a cause-related
marketing campaign to help raise money for the film studies program at the
SAIT Polytechnic. Funds raised through the campaign will go towards nurturing
new talent in the film industry.
    From September 15 until November 15, 2008, American Express will donate
five per cent of purchases charged to American Express Cards at participating
Calgary merchants, up to a total maximum donation of $50,000, to the SAIT Film
& Video Production program.
    "This donation program is a great fit with our commitment to arts and
culture and our sponsorship of the Calgary International Film Festival," said
Tracey Evans, Director of Merchant Services Marketing, American Express. "When
Cardmembers use their Card at participating retailers, they are contributing
to the future of the film industry in Calgary."
    Dick Bourne, Academic Chair for SAIT's Film and Video Production program,
is excited about SAIT's partnership with American Express: "We are grateful to
American Express for their support of the Film and Video Production program.
Their generosity will help us develop a new generation of filmmakers with High
Definition video skills."
    The SAIT Film & Video Production program plays a critical role in
Alberta's fast growing presence in the film and television industries. Through
hands-on comprehensive education, the SAIT Film & Video Production program
graduates will in turn be able to contribute to the imaginative and skilled
consortium of talent required for the expanding film industry.
    American Express Cardmembers can use their Cards at over 100
participating merchants in the Calgary area. For a full list of participating
retailers and restaurants or for more details on the campaign, visit

    About American Express:

    American Express in Canada operates as Amex Canada Inc. and Amex Bank of
Canada. Both are wholly owned subsidiaries of the New York based American
Express Travel Related Services Company, Inc., the largest operating unit of
the American Express Company. Amex Canada Inc. operates the Business Travel,
Travel Services Network and Travelers Cheques divisions in Canada. Amex Bank
of Canada is the issuer of American Express Cards in Canada. American Express
opened its first offices in Toronto and Hamilton in 1853 and now employs more
than 3,700 Canadians coast-to-coast.

    About SAIT

    SAIT Polytechnic has maintained close association with business and
industry to ensure graduate success since 1916. SAIT offers 68 certificate,
diploma, and applied degree programs as well as 33 apprenticeship programs,
300 distance education courses and 1,800 continuing education and customized
corporate training courses. SAIT offers training in 15 countries around the
world and has 75,000 course and program registrants each year.

For further information:

For further information: Jolene Price, Public Affairs & Communications,
American Express Canada, (905) 474-8746,; Heidi Sparks,
Public Relations Specialist, SAIT Polytechnic, Bus: (403) 284-8473, Cell:
(403) 512-3291

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