Saint-Laurent Boulevard is summer HQ with Main Madness

    MONTREAL, Aug. 19 /CNW Telbec/ - Summer is drawing to a close. To pay
tribute to the passing season, the merchants of the Main and the Société de
développement du boulevard Saint-Laurent (SDBSL) are thrilled to welcome you
to the last Main Madness of the year, a final opportunity to revel in the
summer heat and take part in countless family activities before the fall.
    Saint-Laurent Boulevard will be completely closed to traffic every day
from August 21st through the 24th, as the fair runs daily from 10:00 am to
3:00 a.m., except Sunday, when it closes at 11:00 p.m. The stretch of
Saint-Laurent between Sherbrooke Street and Mont-Royal Avenue will be given
over to four days of open-air festivities. The merchants are looking forward
to displaying their wares and showing off their fantastic deals and newest
products. Over 200 boutiques offering incredible savings and tempting bargains
will be able to serve you until 11:00 p.m. To make the event truly memorable,
add to the mix sidewalk terrasses set up for the occasion by the Main's many
bars, bistros and restaurants where you'll be able to enjoy refreshments or
savour a special meal. To top off evening, head for one of the clubs and dance
the night away. There's no doubt about it: This August's Main Madness will be
one of the great parties of the season.
    Want to get the adrenaline pumping? You'll be bowled over by Wake
dans'rue! Sponsored by Coors Light and organized by Pro Am Productions, this
huge wake-board demonstration features some of the top practitioners of the
sport in the country. It's a great opportunity to discover this thrilling
activity. Wake dans'rue runs every day but Thursday at the corner of
Saint-Laurent and Sherbrooke: Friday, 7:00 p.m. to 10:30 p.m.; Saturday,
1:30 p.m. to 4:00 p.m. and 7:00 p.m. to 10:30 p.m.; and Sunday, 1:30 p.m. to
4:00 p.m. Come one, come all, and cheer on the athletes!
    Is an eclectic sound environment more up your alley? Bop to the beat of
new artists such as Jaimee Lee and Snailhouse, to name just two, presented and
promoted by the Pop Montreal Festival in the Parc des Amériques daily from
2:00 p.m. to 10:00 p.m. The shows staged by different Pop Montreal programmers
every day are a preview of this fall's Festival and a fantastic opportunity to
discover new talent.
    CallOut Productions is back in force with break-dance performances on
Saint-Laurent at St-Cuthbert Street, Guilbault Street and the Parc du
Portugal. The b-boys will thrill you with their energy, talent and sheer
acrobatics: Friday, August 22, 5:00 p.m. to 11:00 p.m.; and Saturday the 23rd
and Sunday the 24th, 2:00 p.m. to 11:00 p.m.
    For a unique cultural experience, stroll the Main and learn more about
its history and the frags that illustrate it. Join one of the most fascinating
walking tours of the summer, organized by the Amis du boulevard Saint-Laurent,
Sunday morning, August 24, from 9:30 to 12:30.
    Main Madness is a major event, well known for its all its attractions,
and a number of companies have decided to partner with it. La Presse will
distribute free copies of the newspaper and publicize its products and
services. At the CBC Radio-Canada amusement area, visitors will be able to try
their luck and win wonderful prizes. The CIBC will give out beach balls, and
visitors will be able to enter a major contest. Koodo will demonstrate its
original approach with an aerobics show led by a troupe of cheerleaders on
Saturday, August 23, from 2:00 p.m. to 11:00 p.m. at the corner of Milton. And
don't forget the artisans who will put their most beautiful creations on
    This is the last chance to celebrate before the end of the summer
vacation. Don't miss it! Bring the whole family to Main Madness and enjoy the
huge open-air party. The merchants of Saint-Laurent Boulevard promise you tons
of discoveries and hours of pure pleasure.

    About the Société de développement du boulevard Saint-Laurent (SDBSL) :

    The SDBSL is an association of more than 600 businesses located on
Saint-Laurent Boulevard between Sherbrooke Street and Mont-Royal Avenue. Its
main mission is the economic, cultural and social development of the

For further information:

For further information: Noelle Gonzalvez, Event Coordinator, Société de
développement du boulevard Saint-Laurent, (514) 286-0334,,

Organization Profile

Société de développement du boulevard Saint-Laurent

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