Sainsbury's selects Smartcool's Energy Saving Module(TM) for chain-wide Re-Fit environmental program

    'Green' grocer installs ESM(TM) in 25 stores as part of industry-leading
    initiative to reduce greenhouse gas emissions

    VANCOUVER, April 21 /CNW/ - Smartcool Systems Inc. (TSXV: SSC), whose
Energy Saving Module (ESM)(TM) makes refrigeration and air conditioning
systems more energy and cost-efficient, has completed a 25-store ESM(TM)
installation program for Sainsbury's Supermarkets Ltd. in the United Kingdom.
The installation program consisted of three stages, an initial test store
followed by a further 7 store assessment. Upon consideration of these results,
Smartcool was commissioned to install the ESM(TM) in a further 17 stores.
    The supermarket chain's energy management team extensively tested the
ESM(TM) to ensure it meets Sainsbury's energy and cost reduction requirements
and complements Sainsbury's innovative Re-Fit Program, which is focused on
reducing greenhouse gas emissions.
    Sainsbury's, the UK's third largest supermarket chain, is an industry
leader for environmental initiatives.
    "We have enjoyed significant business and environmental gains over the
last three years with our Reset program and our extensive testing has shown
that the Smartcool ESM will be a key addition to our list of Energy Reduction
initiatives," said Jeremy Waters, Energy Manager. "The energy savings we are
experiencing with the ESM(TM) have led to valuable cost benefits and is
helping us meet our Environmental targets"
    Before making its purchase decision, Sainsbury's completed a
comprehensive, real-world testing and analysis of the Smartcool ESM(TM).
Testing was completed at an initial "assessment" store and then at seven
additional pilot sites across the UK. Testing, which was carried out at stores
ranging in size from convenience outlets to full-sized supermarkets, revealed
extensive energy, environmental and cost savings.

    With the Smartcool ESM(TM), testing at the assessment site showed:
    -   a savings of 12.3-per-cent kilowatt hours (kWh) of electricity for
        refrigeration units
    -   estimated electricity reduction of 150,380 kWh annually, or enough
        electricity to supply 32 homes
    -   estimated greenhouse gas reductions of 202,844 pounds annually

    Meanwhile, testing at the seven pilot sites revealed:
    -   an average reduction in total store electricity usage of 3.5 to 4.5
        per cent
    -   average 30-month payback on capital invested

    Based on the eight-store testing, the ESM(TM) is now considered an
approved product for Sainsbury's Reset program which led to the further
installations in 17 additional stores.
    "Sainsbury's understands that a green business is good business," said
George Burnes, President and CEO, Smartcool Systems. "Retail customers expect
great products, great service and fair prices, and they want to buy from
companies concerned about their communities. Installing and using
energy-saving technologies that cut greenhouse gases and electrical usage
helps retailers meet consumer expectations."
    The 3.5 per cent to 4.5 per cent reduction in total store electricity
costs provided by the Smartcool ESM(TM) represents a significant saving for
the stores using the system.
    "These savings can then be reinvested back into store operations to
improve the customer experience," said Burnes.
    Sainsbury's green initiatives stretch back more than a decade, when
Sainsbury's was the first retailer to publish a comprehensive environmental
performance report.
    "We are pleased to be part of Sainsbury's well respected and widely
recognized Reset Program," said Steven Martin, Director, Sales, Smartcool
Systems (EMEA) Ltd. "The quick return on investment provided by the ESM(TM)
enables customers such as Sainsbury's to meet the challenges of economic
responsibility and environmental legislation."

    About Sainsbury's Supermarket Ltd.

    Sainsbury's Supermarkets is the UK's longest standing major food
retailing chain, having opened its first store in 1869. The Sainsbury's brand
is built upon a heritage of providing customers with healthy, safe, fresh and
tasty food. Today it differentiates itself by offering a broad range of great
quality products at fair prices with particular emphasis on fresh food, a
strong ethical approach to business and continuous leadership and innovation.
    Sainsbury's is a subsidiary of J Sainsbury plc (LSE:SBRY) and consists of
509 supermarkets and 276 convenience stores. In addition, 165 stores operate
an internet-based home delivery shopping service. For more information please
visit their corporate website at

    About Smartcool Systems Inc.

    Smartcool Systems Inc. (SSC: TSX.V) manufactures and distributes the
Energy Saving Module (ESM)(TM), which makes refrigeration and air conditioning
systems more efficient, resulting in proven cost savings, reduced energy
consumption, and a smaller carbon footprint. Smartcool's ESM(TM) can be
retrofitted to existing refrigeration and air conditioning systems and is
compatible with all known control systems. More than 25,000 units have been
installed in North America, Asia, Europe and Australia for Smartcool customers
such as supermarkets, food distributors, telecommunications companies,
hospitals, hotels, universities and energy companies.

    The TSX Venture Exchange has neither approved nor disapproved the
    contents of this press release.

    %SEDAR: 00015981E

For further information:

For further information: visit or contact: Investors:
Allan Thompson, Phone: (604) 669-1388 or 1-888-669-1388, Email:; Customers: Chris Lefaivre, Phone: (604) 669-1388, Email:; Customers: Steven Martin, Phone: (+44) 1420-540460,

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