Safer helmet campaign launches at Canadian Injury Prevention and Safety Promotion Conference

    TORONTO, Nov. 8 /CNW/ - A public web-fax campaign demanding safe helmets
for all and endorsed by high school students across Canada, will help kick off
the 2007 Canadian Injury Prevention and Safety Promotion Conference at
Toronto's Westin Harbour Castle, Nov. 11-13.
    The Brain Injury Association of Canada will launch its web-fax effort
( during the conference, to encourage support for
Bill C-412, currently before the Canadian Parliament. The bill is a start
towards ensuring all helmets sold in Canada meet minimum standards set by the
Canadian Standards Association.
    Thousands of Canadians suffer serious brain and spinal cord injuries each
year and many others die of their injuries. In fact, injury of all forms -
including motor vehicle crashes, falls, fires, poisoning, drowning, suicide
and violence - is the leading cause of death for Canadians aged 1-44. Injury
is also the fourth highest economic burden on Canada's health care system.
    Every two years, this conference brings together hundreds of Canadian and
international professionals working to reduce the number of deaths and
disabilities caused by injury, to learn from the latest research and
successful programs. It is co-hosted by Canada's leading national injury
prevention organizations: Safe Communities Canada, Safe Kids Canada, SMARTRISK
and ThinkFirst Canada, with local hosts the Ontario Ministry of Transportation
and Sunnybrook Health Sciences Centre.
    Conference sessions run the gamut of intentional and unintentional
injuries such as:

    -   Sports and recreation, including a session devoted to ice hockey
        injuries (featuring body checking and youth injury, and why adult
        recreational players won't wear eye protection) and another focusing
        on why men have a rate of catastrophic injury in sports and
        recreation four times as high as women.
    -   Impaired driving, including drugged driving and a look at the myths
        and realities of designated drivers.
    -   Violence and suicide, featuring a plenary speaker who co-founded the
        Coalition for Gun Control after being a student at Ecole
        Polytechnique during the 1989 mass shooting; and a keynote address
        from Barbara Turnbull, who was shot and paralyzed during a
        convenience store holdup;
    -   Child and youth injury, including school bus safety.
    -   How Manitoba created a system to ensure its women's shelters are
        secure, particularly from vindictive spouses.

    Details are available at

For further information:

For further information: and to arrange interviews, contact Shelley
Callaghan, (613) 324-1798, or

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