Rural Ontario Sets Table for Local Food

    McGuinty Government Ramps Up Support For Local Food Marketing

    TORONTO, Jan. 14 /CNW/ -


    Ontario is boosting grassroots marketing efforts for Ontario foods and
strengthening rural economies by encouraging more residents and businesses to
buy locally grown food.

    Ontario is initially investing more than $850,000 in 15 projects,

    -   A media awareness campaign to raise the profile of Ontario apples.
    -   A "Nothing Tastes Like Home" mobile educational trailer to market and
        promote "buying local" through cooking demonstrations and tasting
        opportunities at industry, community and school events.
    -   A Grey/Bruce county project to encourage growers to participate in
        the local food market, and to demonstrate that using local food is a
        viable option for area institutions and restaurants.

    The investments come from the four-year, $12-million Ontario Market
Investment Fund program, which helps develop economic opportunities through
trade events, marketing campaigns and industry research initiatives that
foster partnerships and collaboration to promote Ontario foods. The program is
part of Ontario's enhanced investment in 'buy local' initiatives.


    "We are bringing together local food networks including producers,
processors, retailers and individuals dedicated to selling the fresh foods
that are grown and made right here in Ontario," said Minister of Agriculture,
Food and Rural Affairs Leona Dombrowsky.


    -   The Foodland Ontario program has expanded to include meat, dairy and

    -   The agri-food industry contributes more than $33 billion to the
        Ontario economy and employs about 700,000 people.


    About the Ontario Market Investment Fund
( program,
and the projects it helps finance.

    About Pick Ontario Freshness

                                                      Disponible en français

For further information:

For further information: Sherry Persaud, Minister's Office, (416)
326-6439; Brent Ross, Communications Branch, (416) 326-9342

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Ontario Ministry of Agriculture, Food and Rural Affairs

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