Rudsak signs singer-songwriter couple Chantal Kreviazuk & Raine Maida to be the face of its fall campaign


    TORONTO, March 12 /CNW Telbec/ - Rudsak, Canada's leading luxury fashion
outerwear and accessories brand, has selected the premier singer-songwriter
husband and wife team, Chantal Kreviazuk and Raine Maida, to be the official
faces of its fall campaign. The couple will attend Rudsak's fall runway show
at L'Oréal Fashion Week on March 14th in Toronto.
    "We're extremely excited to have this striking, multi-talented couple
wearing and representing Rudsak," says Evik Asatoorian, co-founder and
designer. "They are authentic, globally-aware and Canadian, an ideal fit for
the Rudsak brand." As a modern Canadian lifestyle fashion collection for men
and women that is expanding its retail and wholesale presence in Canada and
the U.S., RUDSAK is committed to showcasing its wears and aligning with
like-minded Canadian personalities.
    Kreviazuk and Maida are known for their thought-provoking and reflective
songwriting. Maida is the front man of popular rock band Our Lady Peace,
launching a new solo album this summer. Kreviazuk is the piano-playing lyrical
songstress, currently on tour with Maida and up for two nominations at the
upcoming Juno Awards in April. Both Kreviazuk and Maida have penned hits for
international singers Avril Lavigne, Gwen Stefani and Kelly Clarkson.
Kreviazuk's current chart-topping album 'Ghost stories' is set to launch in
the U.S this spring.
    "We are very proud to join forces with Rudsak, a Canadian company that
manages to combine unique style and design while maintaining social
awareness," says Raine Maida and Chantal Kreviazuk. "The modern functionality
and classic aspect of the brand lend beautifully to our taste and busy
lifestyle, which is why we love the collection so much."
    Rudsak - which began as a retail and wholesale leather fashion house
based in Montreal - is expanding its Canadian retail presence with the recent
opening of two stores in Toronto with more planned nationally over the next
five years.
    The Rudsak fall ad campaign will be photographed by renowned
Montreal-based portrait photographer Carl Lessard and will appear on outdoor
billboards and in-store windows and signage. The Kreviazuk/Maida contract
includes special appearances on behalf of the brand, such as their front-row
presence at Rudsaks' fashion show at L'Oréal Fashion Week on Thursday, March
14th, 6:00p.m at the Liberty Grand.

    RUDSAK is recognized as a Canadian leader in upscale leather, fashion
outerwear, handbags and accessories for men and women. Sleek, simple, timeless
and luxurious, RUDSAK is modern, city-inspired and jet-setting in its style.
Currently available at its 7 retail store locations in Canada, and can also be
found at specialty stores across Canada and the US, including select
Bloomingdales department stores. Connect to for more information.

For further information:

For further information: Note, limited interviews are available due to
timing. For further information and to schedule pre-show interviews on March
14th between 4:45-5:30pm please contact: GA & Associates: Rachelle Stark,
(416) 913-2736,; Giselle Argentin, (514) 933-2736,

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890