Rrroll Up The Rim To Win(R) an all-new 2009 Toyota Matrix!

    Tim Hortons customers have 35 chances to realize their full potential in
    this popular Canadian-built cross-over vehicle

    TORONTO, Feb. 25 /CNW/ - Toyota Canada Inc. announced today that this
year's grand prize in the Tim Hortons Rrroll Up The Rim To Win(R) promotion
will be the all-new 2009 Toyota Matrix AWD with Sport Package.
    "Toyota's popular Matrix was completely redesigned for the 2009 model
year, with sensational performance and sporty, distinctive styling," noted
Stephen Beatty, Managing Director of Toyota Canada Inc. "To celebrate the
third year of this exciting partnership between Toyota Canada and Tim Hortons,
we continue to make things better by offering the all-wheel-drive Matrix,
enhanced with an exciting Sport Package."
    The 2009 Toyota Matrix will be featured on all Rrroll Up The Rim To
Win(R) cups, on television and radio advertising, on outdoor advertising such
as billboards and transit shelters, and on in-store displays at participating
Tim Hortons locations across Canada and the U.S.
    Built exclusively at Toyota Motor Manufacturing Canada (TMMC) in
Cambridge, Ontario, the all-new Matrix features distinctive, coupe-like
exterior styling emphasized by a wider, low stance that maintains interior
space and utility. The Matrix AWD offers a new and powerful, yet fuel
efficient, 2.4-litre engine that delivers up to 158 HP and 162 lb-ft of
torque. Performance is enhanced with optional 17" wheels, Vehicle Stability
Control and Traction Control. The Sport Package adds an in-dash six-disc CD
changer, power tilt/slide moonroof with sun shade, fog lamps,
electro-chromatic rear view mirror with integrated digital compass, and sporty
styling details such as a front chin spoiler, rear skirt, and chrome tail
pipe. Full specifications for the 2009 Toyota Matrix AWD with Sport Package
are available on Toyota Canada's web site: www.toyota.ca.

    About Toyota Canada

    Toyota Canada Inc. is the exclusive Canadian distributor of Toyota and
Lexus vehicles, and Toyota lift trucks. Toyota Canada's head office is in
Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax.
Toyota parts and accessories are distributed through TCI's Parts Distribution
Centres in Toronto and Vancouver.
    TCI supports more than 260 Toyota, Lexus and Toyota Industrial Equipment
dealers in Canada with services that include training, marketing, and
environmental and customer satisfaction initiatives. For more, visit TCI
online at www.toyota.ca.

For further information:

For further information: TOYOTA CANADA INC., Kathryn Ruhland, Public
Relations Manager, (416) 431-8333

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